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Senior Director, Strategic Product Management, Unemployment Cost Management
Equifax
St. Louis, MO, United States
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Equifax is looking for an experienced, innovative and motivated product leader to lead the development, execution, and management of the product strategy for our Unemployment Cost Management solutions. Equifax is the market leader in providing solutions to assist employers with Unemployment Cost Management and deploying those solutions to a broad market and ecosystem requires a leader with technical background and knowledge, an understanding of market dynamics, a thirst to understand client needs (by industry), and an ability to lead product and technology teams. Critical to success will be a strategic perspective, and an ability to communicate across organizations (marketing, technology, and sales). Successful candidates must be capable of leading and influencing cross-functional teams in a matrix organization. Significant prospect, customer, and partner interaction will be required. The ability to quickly turn ideas and concepts into new revenue streams is a must. This position is responsible for the development, management and execution of the product line strategy for Equifax’s Unemployment Cost Management solutions. This position will be accountable for developing and executing on the plans necessary to support the full product life-cycle management including strategic direction and revenue growth for the solution set. The position will be responsible for understanding the customer needs, defining the market opportunities, recommending distribution channels, and defining the strategic fit of these markets with Workforce Solutions’ business strategy.
Duties and Responsibilities:
1. Product Planning: Develops the strategic full life-cycle product plans necessary to penetrate existing markets and create new markets for Equifax. Remains current on market requirements and the latest competitive growth trends to analyze the need and timing for product development and enhancement.
Working closely with sales and finance, forecasts performance and develops customer, revenue and margin growth objectives.
2. Product Management: Maximizes growth opportunities via a strong and comprehensive product strategy and marketing plan based on ferocious customer advocacy, market and segment needs, including identification and development of new products. Stays current on customer and stakeholder needs through direct contact and professional development. Serves as chief evangelist for the product internally and externally. Writes business requirements and other documentation included but not limited to:
◦ Business Cases, including new products and new revenue streams
◦ Marketing requirements documents
◦ Product and product suite descriptions and solution value statements
◦ Assists with use-case inventories for product design
◦ Product line plans:
• Sunset products not meeting market/segment needs and develop transition plans;
• Working with sales, finance and accounting, develop revenue and profit objectives;
• Define key measurements of product line performance and success criteria. Supports tracking efforts and provides market data for the analysis of each segment of the product line.
• Product release planning: creating release plan, working with other groups to drive the release (services, marketing, legal, etc.) and ensuring that all aspects of the release planning process are complete upon product availability.
Qualifications:
• Have a minimum of 7 years experience in HR software product management, including experience in developing integration partners and distribution channels for employers of a variety of sizes and in a variety of verticals
• Have a proven track record of new product innovation in HR software, including the development and execution of successful launch plans
• Be a recognized strategist and thought leader in HR software solutions
• Have experience in developing strategic insights in cross functional environment to manage the development of innovative data products and/or models
• Have experience in developing strategic insights based on interpretation of results through data analytics
• Have a demonstrated track record of communicating internally and externally to key executives and stakeholders, both in written and verbal formats
• Have demonstrated track record of effective public speaking, product promotion and thought leadership
• Have a demonstrated track record of customer advocacy and understanding of buyer and user personas
• Have a demonstrated track record of influencing successful sales and marketing strategies
• Have experience in developing and tracking business cases to secure funding to deliver a technology roadmap
• Experience in unemployment cost management.
Function:Function - Marketing
Schedule:Full time