This job has expired, please see additional jobs below
Marketing Manager
Hanesbrands
Winston Salem, NC, United States
Job Details - this job has expired, please see similar jobs below
Overview
The Marketing Manager is responsible and accountable for working with key management to develop and execute marketing strategies and tactics and meeting sales and profit goals for the Innerwear business in Mexico. The Manager works cross-functionally with a large team to ensure plans are executed.
Responsibilities
• Develop and execute product and marketing strategies and tactics for the Mexico intimates business.
• Develop both long term strategic direction and short term business building initiatives.
• Key focus on product portfolio management, including new product concepts, SKU rationalization and style discontinuations.
• Drive/participate in the development of major initiatives, research activities and advertising campaigns.
• Work cross-functionally with multiple teams to ensure plans are executed with specific attention to the seasonal launch of product updates and new program concepts.
Partners with sales, finance, supply chain to establish and meet sales and profit goals for the business. Business.
• Identifies product gaps, market trends, and concept development.
• Partners with Design, Merchandising and others in organization on seasonal product line development and new program launches. Evaluates products to ensure financial and business objectives are reached.
• Responsible for all necessary inputs to develop financial plans.
• Responsible for planning quarterly, OPC and LRP sales and gross margins across all product lines.
• P&L responsibility with analysis of wholesale pricing strategies and cost analysis.
• Manages operating plan and projection analysis: shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met. Manages MAP.
• Manages E&O and style/sku count to maximize inventory and ROI.
• Works closely with HBI Marketing and PR, Creative Services and Agencies as needed.
• Drives/participates in the development of major initiatives, research activities and advertising campaigns.
• Leads the development and execution of sell-in materials, packaging, in-store, and all consumer and trade related activities.
• Identifies, recommends, and develops category growth strategies.
• Coordinates consistent image, logo and all approvals Legal team.
• Works with the Brand Champion and other categories to develop and execute integrated programs and ensure brand consistency.
• Partners with Sales to drive sales at all key accounts.
• Manages seasonal product updates and new program launches with respect to style set-up and plannability.
• Coordinate market weeks, sales meetings and employee meetings/presentations as directed.
• Leads and assists other functional areas with resolving business issues related to execution.
• Supervise/ lead/develop junior marketing professionals.
Qualifications
Minimum Education and Experience Required:
• BS/BA Degree required with 7+ years in marketing/business, merchandise planning or retail management with 4+ years of experience. MBA preferred
• Strong cross functional leadership skills; ability to manage complex projects effectively.
• The successful candidate will possess strong analytical skills as well as developed skills in apparel product knowledge and development.
• Strong written and oral presentation skills, solid financial acumen.
• Supervisory experience, superior interpersonal communications skills and planning and organization skills are required.
• Exhibit highest level of business ethics.
• The successful candidate must thrive in a fast paced environment with multiple priorities.
• To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.
To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status
EOE/AA: Minorities/Females/Veterans/Disabled