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Senior Manager, Brand Communications
Adidas Group
Portland, OR, United States
Job Details - this job has expired, please see similar jobs below
Purpose & Overall Relevance for the Organization
• To ensure perfect planning and execution of the brand communication plans in the US, to reach brand KPIs target with full cooperation of BU, global and US Comms.
Key Responsibilities
• Lead in strategic planning phase of the brand communication activities for the US in close collaboration with the SD Brand Communication and the BU Director.
• Align with BU team to develop a yearly calendar of product launches and stories
• Lead in the development of strategic plan, calendar, and tool kits to inform own retail, ecomm and Key Account planning and execution
• Responsible for driving the creation of a comprehensive multi-dimensional brand c plan to be used to inform all brand activation interphases (campaigns, instore, EIM , spoma,…)
• Responsible for the daily management of internal and external resources (agencies) in campaign briefings and execution
• Maintain a deep operational relationship with MFCs, BUs and channel heads to ensure full coordination of brand activities and compliance with brand activation calendar
• Maintain close strategic ties with global category counterparts to inform global asset creation ensuring all local BU needs are met
• Work with Key Account teams and brand deisgn to adapt and localize global tools
• Where necceisary lead in creation of tool kits to support local BU priorities in close partnership with global colleagues
• Manage a cross functional team VM, and lead events to ensure a consistant and consumer relevant message is brought to life in the US market across all key touchpoints
• Manage consumer knowledge and competition knowledge tools and processes with internal and external partners
• Collaborate with Key City managers , Account activation, trade marketing teams to create activity reporting system
Key Relationships
• SD Brand Communications
• BU General Managers
• BU GTM
• EIM
• Trade Marketing
• Digtal Marketing
• VM (in comms)
• Spoma Global Brand Comms leads
• Agencies
KPIs
• Brand KPI‘s
• Market share (by category / country)
• quality of tools and reporting
• Execution excellence in brand concepts/stories
Knowledge, Skills and Abilities
• Manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories.
• Fluent in English (writing and verbal)
• A team player with strong interpersonal skills
• High level of organization with a structured, methodical way of working
• Advanced skills across all Microsoft office software
• Good at building relationships across a variety of levels
• Strong negotiation skills
Requisite Education and Experience / Minimum Qualifications
1. 4 years + broad marketing experience across all areas
2. 2 years+ experience managing communications in a leading sports/and or fashion brand environment
3. Degree educated preferably in a Marketing discipline