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Director, Outlet Marketing
Michael Kors
New York, NY, United States
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Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
Position Overview:
The Director of Outlet Marketing will build the strategy & manage the budget for in-store execution of the Michael Kors brand experience across Outlet channel. The objective of the role is to adapt global marketing campaigns to serve the needs of our 147 Outlet stores. Critical to the role is the development of retail execution through in-store events, local advertising, animations, and digital drive to store initiatives.
A secondary but equally important responsibility is management of the U.S. portion of the global tourism strategy with focus on activation against the Asian consumer, specifically the Chinese luxury customer. The global tourism strategy will help Michael Kors win with this consumer within our outlet channel and will include executions across all marketing channels including Digital, CRM, Advertising, and Social (i.e. WeChat, Weibo, etc).
Main Responsibilities include but are not limited to:
• Responsibilities will include the ownership of the outlet marketing roadmap.
• Management of the outlet marketing budget; acting as the key point person for Outlet leadership.
• Partner with retail communications & L&D to ensure marketing initiatives are executed with excellence in-store.
• Train, development and lead a small team, while working with cross functional marketing, merchant, & visual partners.
Requirements/Qualifications:
• Bachelors’ Degree is requirements
• Minimum of 7 years Marketing experience, preferably in a retail environment
• Experience with tourism marketing
• Outlet/Off-Price Marketing preferred
• Exceptional problem solving skills
• Creativity and strong visual communication skills ie: Power Point, Excel
• Ability to prioritize, and multitask effectively
• Thrive in a fast paced on-time deliverable environment
• Strong analytic and project management skills
• Critical thinking and analytical problem-solving skills
We are an Equal Opportunity Employer M/D/F/V