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Coord - Influencer Marketing
L'Oréal
Redmond, WA, United States
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Coord - Influencer Marketing
Influencer Marketing Coordinator with a specialty in influencer engagement and strategy. Our ideal candidate is someone who has 2-4 years of previous influencer-focused experience and passion for this dynamic community within the Beauty industry.
Key Responsibilities:
The role of Influencer Marketing Coordinator will include (but is not limited to) the following responsibilities:
• Support with daily PR functions and agency management (e.g., new product launches, events, press functions, product requests, social media initiatives)
Assist with PR influencer-specific strategies to deliver positive ROI and category/owned platform growth
Review and analyze PR press data that comes through various external reporting systems to assess the overall impact of how PR initiatives are driving the business, both regionally and nationally (or liaise with agency that performs this task)
Coordinate continuous PR campaigns / presence across the year
Coordinate PR events in partnership with Regional Manager and AVP, PR & Social Media
Identify, cultivate and maintain meaningful relationships with a broad spectrum of influencers across YouTube, Instagram and other relevant platforms (Traackr)
Assist in identifying like-minded entities for brand partnerships and collaborations
Manage participation in influencer events and influencer-curated boxes (Her Campus, Influenster)
Develop creative ideas and innovative programs to ensure maximum impact within a cluttered media environment
Partner with Social Media to manage social media initiatives
Build relationships with industry experts in partnership with the Brand
May act as primary contact for press inquiries, editor requests, interviews, and daily fulfillment (or liaise with agency that performs this task)
Daily monitoring and tracking of influencer social placements
Daily monitoring and tracking of competitive brands’ influencer activations
Additional Responsibilities:
• Execution of large volume mailers for media and influencers
Fulfillment of daily product requests
Maintain in-house product closet
Influencer identification and acquisition
Influencer milestone tracking
Support and attendance of PR-related and industry events as needed
Assist with creative conceptualization of events and mailers and support in execution
Assist in planning and executing large-scale events
Draft pitches and event/program recaps
Assist in facilitating weekly and monthly PR reports
Responsible for A&P processing
Previous experience planning and executing events
Requirements:
• BA in Public Relations, Marketing or Communications
Previous beauty PR & Influencer-specific experience required; 2-4 years handling Influencer Relations
Proven track record leading strategic influencer campaigns with measurable ROI
Strategic and creative mindset
Extremely proficient in all social media platforms & Microsoft Office (PowerPoint, Excel, Word)
Excellent verbal and written communication skills
Meticulous attention to detail, resourceful, with a can-do attitude
Team player who thrives within a dynamic, fast-growing company
Social experience with a general understanding of branded social content and analytics
Ability to offer qualitative and quantitative rationale for ROI
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.