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Marketing Specialist
Fossil
Richardson, TX, United States
Job Details - this job has expired, please see similar jobs below
Marketing Specialist - CRM
Your Role
Email Marketing Specialist
The Email Marketing Specialist will be responsible for the daily execution of email
marketing campaigns across multiple Fossil Group brands. This role will assist in all
aspects of the email marketing program from planning to deployment and will be a key
contributor to Fossil Group’s customer communication strategy.
Responsibilities:
Build, test, and deploy simple to highly complex email campaigns across
customer segments, and setup automated programs to engage subscribers
throughout various stages of the customer lifecycle (onboarding, retention,
reactivation)
Partner with cross-functional teams on the strategic planning and execution of
campaigns, including assisting with email calendar development, product
selection, creative requests, proofing, and final approvals
Track campaign effectiveness through basic email reporting and analysis, and
consistently identify new opportunities to build subscriber engagement and
increase revenue
Perform ad-hoc research on competition and consistently share developments in
email best practices to help improve our existing programs
Partner with Return Path on email deliverability and inbox optimization;
consistently monitoring our sender reputation and working with account team to
ensure high deliverability standards
Serve as in-house expert on the email service platform and provide training as
needed for our internal and external counterparts across multiple countries to
ensure we are leveraging the tool to its fullest functionality
Liaison with IT team on technical issues related to the email program, including
managing, updating, and escalating service tickets and providing regular status
updates to leadership
Your Skills
Qualifications
2-4 years’ experience in B2C email marketing with hands-on experience using an
enterprise level email service provider such as Responsys, Salesforce, or
MailChimp
Experience setting up and managing automated programs, including triggered
and transactional campaigns
Proficiency with email marketing best practices and CAN-SPAM requirements,
working knowledge of HTML, and familiarity with mobile-optimized coding
techniques
Excellent project management skills, organizational skills, and the ability to
collaborate productively with cross functional teams in a fast-paced environment
A team-oriented attitude and an enthusiastic approach to learning new skills and
technologies, with a willingness to adapt to changing demands in a constantly
evolving atmosphere
Ability to work independently, effectively prioritize projects, and multi-task to
meet deadlines
Bachelor's Degree in marketing, communication, advertising, or related field strongly preferred
Brand Highlights
Fossil is an American watch and lifestyle brand inspired by all things curious. Since 1984, we’ve been a creative collaborative focused on authentic design, craftsmanship, and storytelling. Fossil has grown to offer watches, bags, jewelry, eyewear, and most recently wearables. With more than 400 retail stores, 4,000 wholesale locations and 13,000 employees worldwide, passion drives our curiosity and inspires us to always ask, “what’s next?”
Get To Know Us
Fossil Group, Inc. is a global design, marketing and distribution company specializing in consumer lifestyle and fashion accessories. In a word, we’re innovators (and proud of it). In 1984, we were a small watch business with five employees. Today, under a diverse portfolio of proprietary and licensed brands, we offer watches, jewelry, handbags, small leather goods and, most recently, wearables. With our newest owned brand, Misfit, we are uniquely positioned to lead the convergence of style and technology in the high-growth connected space. Our strategic channels of distribution include department stores, specialty stores, eCommerce websites and more than 600 company-owned and operated retail stores. Find even more information, including press releases and SEC filings, at www.fossilgroup.com.
Accommodations Statement
Fossil is an Affirmative Action and Equal Employment Opportunity Employer. We consider applicants without regard to race, sex, religion, national origin, disability or protected veteran status. Anyone requiring special accommodations to our normal application process please email applicationaccommodation@fossil.com and we will assist you.