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Manager, Social Media Strategist
Tiffany & Co.
New York, NY, United States
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Overview
The Manager-Social Media Strategist will be responsible for helping to drive the strategy and measurement for Tiffany’s social media content and campaigns. The Strategist will work closely with the global content team and the Sr. Director of Global Media to ensure the content and campaigns being executed are innovative, on-brand, and meet overall digital marketing goals and KPIs. This role will report into the VP, Creative Director of Digital.
Responsibilities
The Manager-Social Media Strategist will manage the strategy development such as the strategy and measurement for Tiffany’s organic social media content and campaigns. This individual will partner with Global Media team for strategy and measurement for Tiffany’s paid social content and campaigns. S/he will own and maintain the Tiffany Social Media Playbook, contributing to and identifying the latest best practices, social insights, and team processes. S/he will serve as point person for Spredfast (social media management software) including process for publishing, moderating, and measuring Tiffany social content and campaigns. This individual will collaborate with global content team to develop innovative ideas that are on-brand for Tiffany and meet overall marketing goals. S/he will continuously review of processes, social content, and campaign performance to optimize the business needs while balancing on-brand messaging with available resources. S/he will provide guidance for monitoring and responding to comments on Tiffany social media platforms (Facebook, Twitter, YouTube, Instagram, etc).
This individual will oversee reporting and best practice development by leading research and reporting on all social media campaigns while connecting social data with customer/online analytics to provide a holistic look at our social consumer. In addition, this individual will leverage latest tools and technologies including Unmetric and Crimson Hexagon to layer social listening and competitive benchmarking insights into monthly and campaign reports. S/he will leverage our influencer marketing platform, CreatorIQ, for influencer discovery and campaign tracking. S/he will identify new potential partnerships and innovations to ensure Tiffany remains a best-in-class brand in digital marketing, including leading the search for a vendor to support 24/7 social moderation. S/he will assist regional markets on all social media needs including onboarding, new Facebook page setup, content requests/reviews, and reporting.
S/he will be responsible for cross-functional project management and play a key role in leadership. S/he will partner cross-functionally with category teams, brand management, global media, public relations, visual merchandising and HR to understand social needs and opportunities. S/he will serve as point person for any new social tools and technologies and drive on-boarding process to any local regions or partner agencies. S/he will provide guidance for sales service team on social customer service and any assistance with our social care tool, Spredfast. Additionally, s/he will establish best practices and ensure regular connectivity for proactive partnerships. This individual will provide guidance for Datawords team (multilingual moderation vendor) on social customer service for all customer service inquiries in international languages and during non-NY business hours. S/he will partner with producers to ensure social media plans are delivered and communicated in a timely manner to our local regions. S/he will work closely with copy team to ensure Tiffany presents a consistent brand voice across all social platforms while leveraging any best practices per platform. Ensure copy for Pinterest and YouTube follow SEO best practices. S/he will maximize our relationship with partner agencies (e.g. Wavemaker) by identifying opportunities to integrate their research and expertise for social insights. Lastly, this individual will work with Community Manager on day-to-day social media publishing and moderation needs.
Qualifications
• At least 5+ years of experience within social media community management.
• A broad liberal arts, math/statistics college education or equivalent work experience with experience analyzing data and a working knowledge of world art, world history and fashion.
• Ability to model leadership in global, cross-functional teams with strong influencing skills.
• In-depth knowledge of social media platforms and analytics tools.
• Demonstrated participation in a wide variety of social media activities.
• A deep and thorough understanding of the Web, especially as it pertains to social media, shopping and marketing.
• High standard and level of expertise of interpersonal, written and verbal communication skills.
• Skilled in writing accurate, grammatical and optimized copy in English.
• Self-motivated, strong work ethic, very strong organizational skills and assertive, with strong analytical and deductive skills.
• Proven ability to meet deadlines and work on multiple projects simultaneously.
• PC, Mac, Excel, Word proficiency.
• Experience within the luxury retail industry preferred.