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Commercial Online Merchandiser
DSW
Columbus, OH, United States
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Location Name: Home Office, Columbus
Department: Affiliated Business Group
At DSW, we believe in the power of shoes. We understand shoes bring out something great from within, and since 1991 we've been helping everyone feel the rush of finding that perfect pair. So when you work for DSW, you become a part of all that. A family whose core values are comprised of passion, accountability, collaboration, and humility. You become one of us, You become a Shoe Lover!
Commercial Online Merchandiser
General Summary:The primary focus of the Online Merchandising role is to drive ecommerce sales through the analysis and preparation of product to the site.
Reports to: DMM
Essential Duties and Responsibilities:
• Create & Execute online merchandising strategies to maximize conversion and sales for specific categories on dsw.com
• Collaborate with partner to maintain site navigation & sequence categories to support marketing/buying strategies, trends, web analytics, and on-site search
• Utilize sales reporting & web analytics to understand .com business & identify merchandising opportunities to increase conversion & demand and optimize the overall customer experience
• Partner with digital content team & marketing to create a compelling product experience & optimize site content
• Complete keyword research to optimize search-related traffic - by including relevant keywords in product copy, left navigation, breadcrumbs, URL’s, etc
• Complete analysis of key competitors & best-in class online retailers to understand emerging technology trends & developments
• Proficient business acumen in web metrics to provide insight & make recommendations to buying & planning partners about assortment, collections, & how customers are interacting with the site, etc
• Update Sample Tracker with new on order and all production information weekly
• Write copy and submit samples to photo studio, and follow-up with buyers to ensure samples are submitted on time
• Submit FC sample requests daily and DC sample requests bi-weekly
• Address and solve image or product issues
• Manage ecommerce OTB
• Quarterly hindsights
Required Skills and Competencies:
• Proficiency in the utilization of site analysis tools (i.e.- Omniture Site Catalyst, Google Analytics, or similar tools)
• Experience in ATG platform & Endeca is a plus
• Strong prioritization skills
• Strong analytical, oral & written communication skills
• Demonstrated ability to think strategically and creatively in order to solve problems
• Excellent planning & follow-up skills, including the ability to meet aggressive deadlines
• Proven ability to collaborate & establish strong working relationships with cross-functional partners
• Ability to thrive in a fast-paced environment & work efficiently under pressure
• Passion for the eCommerce business and a desire to contribute to the growth and evolution of DSW
Experience:
• 2 years of experience in a corp retail environment or 1-2 years of eCommerce merchandising/digital experience.
• Experience with the ATG platform, Experience Manager, or equivalent ecommerce platforms
• PC proficient in MS office suite – including MS Word, Excel, PowerPoint, and Outlook
Education:
• Bachelor's Degree
DSW believes that all persons are entitled to equal employment opportunities. We do not discriminate against any protected class including race, color, religion, religious creed, gender, sex, national origin, age, physical disability, mental disability, medical condition (defined as genetic information or impairments related to cancer), ancestry, marital status, family care leave, military and veteran status, citizenship status, sexual orientation, gender identity, gender expression, genetic information, or based on any protected category under federal, state, or local laws. DSW also makes reasonable accommodations for qualified applicants and associates with disabilities unless doing so creates an undue hardship, in accordance with all legal requirements. Any applicant or associate who requires an accommodation to perform the essential functions of the job should contact Human Resources to request that accommodation.