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Executive Director Marketing
Estee Lauder
New York, NY, United States
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Description
Executive Director Marketing Clinique/ Lab Series Travel Retail Worldwide
Summary:
Responsible for the development and execution of Travel Retail Worldwide Marketing Strategies for Skincare / Makeup / Fragrance categories that will enhance brand equity, improve market share, ensure brand objectives are realized and financial targets achieved for the Clinique and Lab Series Brands.
Description
• Lead Product Marketing Team to ensure category marketing plans are in strategic alignment with Global, yet on target for opportunities by region/ market nationality travel corridor across the Travel Retail channel. Develops and ensures implementation of programs for various distribution channels in Travel Retail.
• Develop 360 integrated campaigns to leverage innovation: Development of Brick and Mortar In Store/ Airport Advertising / Aquatic/ In-flight / Digital campaigns including search/display and mobile strategy for FY and then by season, ensuring alignment with local markets.
• Identifies market trends; maintains awareness of competitive activity in Travel Retailing arena with a particular focus on Lancome, Kiehls and Clarins but also researching new indie brand trends from other areas of the world.
• Manage the categories to gain year on year operational improvements in the area of SKU productivity/ rationalization, cost optimization, forecast accuracy and inventory control. 2x per year reissue a small, medium and large global assortment by for the 3-4 key travel corridors to ensure productivity.
• Develop new TR Exclusive programs and calendar from concept to cost feasibility, to production in conjunction with TR Marketing Team, GBSC, Packaging and Design Teams. This includes not just the development and go to market strategy, but also doing a semi-annual strategic mapping with price point, value, and brand equity in mind.
• Allocate tooling dollars for TREC programs as needed and work on future fiscal budget proposals based on development needs.
• Oversee departmental budget and approve invoices.
• Develops sales cycle material for sales force; follows-up with Brand in New York and suppliers for locally produced items. This also includes delivering to the regions 2x per year tailored Power Point and/or Keynote presentations with speaker notes.
• Assists sales management as necessary in key customer contact to present future programs, follows-up promotional efforts; keeps informed of needs of sales force.
• Works with Brand Creative Directors, Visual Merchandising and Global Marketing Development to ensure material development applicable to Travel Retail; oversees and reviews ordering of visual merchandising materials, collateral, and advertising materials and ensures timely availability for local marketing activities. This includes overseeing the collateral used at counter, in light boxes and in Airport Media.
• Work closely with regional teams to cascade global brand, regional and channel strategies and ensure all action points are successfully implemented and objectives are met.
• Assists in the management of the demand plan including saleable product forecast, new products and TR Exclusive items with Demand Plan Manager. Manages Excess inventory, DTS and follows up on OOS in an effort to reduce ensure and keep in line with corporate guidelines. Own the SIOP, Pre-SIOP, Top Sku, and Excess inventory processes.
• Is fully cognizant of the CL/LS TR WW market share, by region and by category and subcategory and channel (through Generations). Also is fully conversant on CL/LS domestic brand market share by category and in total in key domestic markets.
• Oversee a team of 4, managing individual responsibilities and overall development
• Leads by example to further an encouraging, respectful and cooperative team environment. We foster the “One-Team” approach which means the regions, Lachen, NY TR and the global brand are all working towards achieving the same goals.
• Additional job related projects and requests as required
Qualifications
• Position requires 10+ years experience in Marketing or related field.
• College/University graduate.
• MBA Preferred.
• Fully capable of using MAC and PC software including Outlook, Excel, Powerpoint, Word, and Keynote.
• SAP knowledge is a plus.
• Development and applied marketing background, retail, luxury or beauty industry preferred.
• Proven background demonstrating significant skills in the following areas:
◦ Analytical skills
◦ Organizational, multi-tasking and prioritization skills
◦ Project management skills
◦ Communication skills both written and oral
• Understanding the commercial aspect of the business