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Director - Marketing Strategy
Old Navy
San Francisco, CA, United States
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Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. Today, customers can find fabulous fashion at affordable prices online and in one of our 1,000+ stores globally. Old Navy celebrates a workplace that’s just as diverse as our customers. Fun, fashion, family and value are at the heart of everything we do. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
Old Navy – a brand for everyone a place for you!
Job Summary: Through a comprehensive understanding of the customer, the brand, and the retail landscape, the Director of Marketing Strategy will help create smarter ways to connect with our customers and grow our marketing effectiveness. Reporting to the VP Customer & Marketing Strategy, this role will serve as an integral function in building the brand’s annual and seasonal marketing plans, as well as key marketing initiatives, all through an omni channel lens.As part of the Marketing Strategy leadership team, he/she will serve in the strategic hub of the marketing department and help equip functional experts with key metrics and a holistic view of our customer.
Responsibilities:
• Gather, analyze and interpret information about the retail market, competitors and consumers
• Partner with Consumer Insights and Advanced Analytics teams to define and measure marketing effectiveness and to incorporate knowledge into commercial plans and communication plans across TV, Radio, Digital, E-commerce and Retail Stores
• Work closely with the marketing Acquisition and Retention teams to guide efforts based on business performance
• Monitor and analyze factors driving key customer and brand metrics (visits by channel, brand index, NPS); Interpret market research data for broader marketing team to assist in their decision-making
• Lead cross-functional performance review meetings to identify risks and opportunities to the brand and plans to inform marketing plans; Create executive level presentations that communicate in a clear and concise manner
• Directly supervise and develop team of 2; manage relationships with 5 monitoring services; influence and lead cross-functional teams
• Support ad-hoc data analysis as needed
Qualifications
• Min. 7-10+ years of marketing experience with a background in business or marketing strategy
• Bachelor's/ and or Master's Degree
• Proven track record working with and influencing cross-functional teams, as well as establishing an internal network of relationships at all levels of the organization to drive results
• Keen ability to use data to tell a story; experience drawing and synthesizing insights from a number of different sources (e.g. consumer research, industry data, internal performance metrics, etc.)
• Understands consumer communications vehicles and the core strategies that drive their success
• Ability to work with an omni channel lens; e-commerce experience a plus
• Strong written and oral presentation skills (e.g., can make clear, persuasive arguments for the relevance and applicability of their insights)
• Contagious in your enthusiasm to lead others and inspire great innovative work
• Innately curious with an insatiable appetite to learn
• Self-starter not afraid to tackle any opportunity
• Must be able to manage multiple projects simultaneously
• Embraces and enjoys collaboration, but can effectively tackle projects independently
KEY BENEFITS:
• Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Employees receive medical, dental, vision and life insurance.*
• Employees can apply for tuition reimbursement.*
• Family care programs.
• Commuter benefits.
• Pet Discount Program.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteenth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.