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Senior Marketing Manager - Marketing Technology
Kohls
Menomonee Falls, WI, United States
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BUSINESS IMPACT STATEMENT
Primary Marketing liaison between Marketing and IT for MarTech projects. Leads the successful planning, execution and measurement of multiple Marketing technology initiatives, including; cross-team marketing alignment, program management, business process design, and definition of business and technology capabilities leveraging knowledge of latest trends to deliver a best in class personalized Marketing experience.
ACCOUNTABILITIES
Program Management
• Translate and activate future Marketing vision into scalable and agile processes and technology
• Drive requirements and prioritization across multiple marketing teams and cross functional work streams to deliver successful business outcomes
• Determine process approach and recommend standards for the teams, ensuring follow through and providing direction to move decisions forward
• Drive process consistency and adherence through proactive communication and change management
• Lead and influence project approaches and solution development working with Technology partners to understand system solutions and application relationships
• Assess solutions with short term and long term business objectives and confirming impact on other projects and processes across Marketing
• Reports workstream status and critical issues affecting execution. Utilizes proactive communication to mitigate risk
• Work directly with technology partners to drive priorities and tradeoffs for core business decisions
Implement Marketing Technology Solutions
• Lead the implementation of technology solutions into the Marketing business areas
• Partner with business leaders and subject matter experts to develop organizational readiness strategies to mitigate roadblocks and ensure organizational engagement and adoption
• Lead business rollout strategies and timelines including determining process changes, evaluating training needs and aligning cross-marketing teams for successful adoptions of new technology solutions
• Evaluate existing tools and technologies and recommend improvements in partnership with IT that will enable Marketing to continue to scale with a focus on agility, speed and efficiency
• Engage and recommend insights through research on competitive landscape and emerging trends
• Collaborate with Technology to identify and isolate system issues as they arise
Influence and Business Partner Relationships
• Utilizes strategic thinking to align Marketing business goals to the technology roadmap, recommend innovative solutions through new and existing capabilities to drive the business forward
• Provides strong thought leadership and guidance to influence leaders and drive cross functional alignment and adoption of new technology, processes and standards
• Partners with leadership on operational decisions for process and technology
• Acts as a change advocate and SME for new processes and initiatives
• Leads cross-functional team communication and discussions. Leads change management and solution oriented discussions
• Fosters productive, collaborative relationships with cross functional internal and external teams
• Manages cross-functional communication to keep leaders informed, articulate issues and risks to move decisions forward
• Develop and grow business relationships vital to the success of the organization
• Partner with business leaders and subject matter experts to develop organizational readiness strategies to mitigate roadblocks and ensure organizational engagement and adoption through proactive education and training
Team Leadership
• Manages direct reports, systems and projects to achieve marketing goals
• Creates an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications.
• Develops staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans.
QUALIFICATIONS
Required
• Bachelor degree or equivalent experience
• Previous experience leading large scale implementation in Marketing Technology
• Ability to lead and measure multiple projects and deadlines
• Knowledge of the latest trends and best practices in marketing technology
• Excellent interpersonal, oral, and written communication skills
• Strong business and technology acumen
• Self-starter with the ability to prioritize work for self and team
• Knowledge of Agile methodologies and tools
• Knowledge of Project Management methodologies and tools
Preferred
• Experience leading projects, process design and organizational change
• Previous experience with Adobe, Unica, LiveRamp, Content Management Systems
• Experience in marketing planning and strategy, marketing workflows, business process design and review, behavioral marketing, and data mining and analysis
• Deep understanding of data and analytics with the ability to design technology solutions that provide actionable insights and campaigns