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Product Merchandiser
Deckers Outdoor Corporation
Goleta, CA, United States
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Job Duties, Responsibilities and Requirements
Reporting directly to the Director of Wholesale Merchandising, the Product Merchandiser - Womens will be responsible for driving assortment direction, category vision and marketplace strategies that align with UGG’s overall growth initiatives. As a leader on the merchandising team, the Product Merchandiser utilizes an in-depth understanding the consumer and marketplace to be a key influencer in shaping the seasonal product offering, from concept to launch.
• Drives assortment strategies and influences product direction by leading with a consumer-centric approach that both enhances brand initiatives and facilitates meeting financial targets.
• Partners with cross-functional leaders, to include collaborating with Sales, Product, and Marketing to ensure alignment on category strategies and priorities.
• Optimizes opportunities by being the driving voice for regional needs at all go-to-market touchpoints, with special emphasis on line reviews.
• Leads/executes segmentation and differentiation across multiple channels, and identifies new segmentation opportunities.
• Provides insight and analysis on consumer trends, retail landscape dynamics, and any other relevant influencers that affect consumer decisions.
• Recommends pricing strategies that are both brand-enhancing and commercially competitive in the marketplace.
• Utilizes analysis and key reporting metrics to support and validate product feedback.
• Ensures assortment and product positioning are consistent with UGG DNA and brand direction.
• Manages the lifecycle of all products within the category.
• Attend key account meetings, trade shows, and market visits. Capturing and presenting retailer feedback to be shared with relevant partners.
• Provides seasonal recaps and analysis that help shape category strategies.
Education & Experience
• Bachelors Degree or experience in a related field in lieu of degree
• 5+ years of relevant experience within product merchandising, preferably within a branded environment
• Footwear or apparel merchandising experience, preferably within a vertical or wholesale environment
• Knowledge of retail analytics and key metrics
• Current computer software proficiency
Additional requirements:
• Demonstrates a high level of understanding of merchandising within a branded environment
• Ability to see the “bigger picture”
• Possess the ability to effectively convey a strong point of view
• Excellent leadership and management skills
• Ability to influence and build consensus across various functions
• Balance of conceptual thinking coupled with analytics/business acumen
• Ability to travel, sometimes for extended periods
• Effective communicator and presenter
• Results and solutions oriented leader
• Leads with honesty and integrity
• Attention to detail
*LI-DC