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PR Coordinator, Global Communications
PVH
New York, NY, United States
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Design Your Future at PVH
PR Coordinator, Global Communications - CALVIN KLEIN
The Public Relations Coordinator will support the Public Relations Director in the execution of all public relations strategies and promotional campaigns as well as align public relations programs to complement the company’s online and offline advertising and marketing strategies.
In support of the Public Relations Director, this position is responsible for providing a wide-range of assistance to the Global Communications department in extending the communications strategy and initiatives as it pertains to collection management, digital talents, special events, and all editorial and digital platforms.
The Public Relations Coordinator will also liaise between peers on the Global Communications team, Digital Marketing, Global Marketing, CKI International Offices within the company, and the Marketing & Communications teams of Global Licensees to support strategy and align on initiatives as appropriate.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
• Support the execution of all global Public Relations concepts, ideas and partnerships that promote Licensees’ business lines and products, working closely with the international PR teams and the Marketing & Communications teams of Global Licensees
• Help coordinate all stages of Public Relations programs: including product management, product storytelling, digital communications, content capture and report compilation + distribution.
• Tracking + reporting: Identify and compile into reports all key media coverage from influencers, editorial outlets and relevant digital media channels as it relates to coverage of brand launches and news in partnership with regional communications teams.
• Assist the Public Relations Director in identifying and managing relationships with key cultural editorial, digital influencers and industry partners who align with the brand’s message, lines of business, aesthetic and lifestyle globally.
• Facilitate internal communication across Global Communications, CKI International Offices and Global Licensees Marketing & Communications teams around events, campaigns, editorial efforts, brand news and digital talent programs for aligned global strategy.
• Assist in the creation and development of internal and business-to-business presentations, strategies and collateral materials.
• Consistently research and identify opportunities for the brand and relevant trends.
• Assist the Senior Vice-President, Public Relations & Special Events in agenda scheduling and expenses reports.
QUALIFICATIONS & EXPERIENCE:
Experience:
• 1-2 years of relevant experience in the digital/social media space ideally with a fashion/beauty/fragrance focus, and a long-term desire to pursue a career in digital communications and fashion public relations.
Education:
• Bachelor’s degree required
Skills:
• Strong interpersonal communications skills and ability to work productively in a fast-paced, creative, collaborative environment.
• Resourceful, creative and self-motivated with strong organizational skills and aptitude for immediately developing a highly organized approach to managing multiple projects.
• Must be motivated, flexible, poised, and adaptable in rapidly changing and fast-paced environment.
• Developed editorial and design skills (writing, editing, grammar, proofreading, laying out + designing presentations, etc.) along with a high-level of creativity.
• A strong aesthetic sensibility and exposure to/understanding of fashion, photography, architecture, and/or art required.
• A highly organized individual.
• Fluent French is highly desirable.
It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
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