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Digital Analytics Manager
Vera Bradley
Roanoke, IN, United States
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FUNCTION
Lead the web analytics with a focus on critical website KPI’s (e.g., traffic, conversion, AOV). Plan and evaluate website performance, maximize channel sales opportunities and to ensure the website is delivering optimal value to the organization. Responsible for analysis on website enhancements and online marketing activities.
ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Develop advanced, efficient reporting processes for website performance as it relates to digital marketing programs, creative execution and user interface design elements.
• Proactively report on graphics placement, content, click-through, conversion, entry and exit pages, time spent per visit, and other metrics that can help drive creative decisions
• Analyze site content and product performance and recommend adjustments for business trends and seasonal transitions
• Analyze marketing tactics to maximize sales and margin opportunities
• Develop and maintain reporting activities on core systems including web analytics, competitive tracking, email and affiliate portals to leverage data effectively for the ecommerce business
• Present visual analytical reports to the Digital Creative team on an ongoing basis, both digitally and during collaborative brainstorm meetings
EDUCATION AND/OR EXPERIENCE
• Bachelor’s degree in marketing, communications or related field preferred
• 4+ years digital or retail analysis and reporting experience
• Digital media experience with familiarity with web publishing, digital media and related technology integration
• Corporate communication and/or marketing experience, with emphasis on digital marketing
• Strong appreciation for web design, branding, digital marketing, user experience, information architecture, typography and color
KNOWLEDGE, SKILLS, AND ABILITIES
The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Excellent written, and verbal communication skills with the proven ability to communicate with all levels across the organization
• Collaborative, while able to influence and persuade
• Strong team player with the ability to build and maintain good rapport with both internal and external customers to handle situations with confidence and tact
• Exceptional organizational skills with demonstrated ability to prioritize workload, and concurrently manage multiple projects
• Flexible, adaptable with the demonstrated ability to work under pressure in a fast paced environment
• Ability to make decisions within guidelines and policies impacting a range of standard and non-standard matters
• Able to solve complex problems with the ability to take a new perspective on existing solutions
• Ability to apply best practice and industry knowledge to improve products or processes
• High level of analytical thinking and attention to detail
• Strong understanding of digital channels, trends and user behaviors
• In depth knowledge of third-party web analytics tools (IBM Coremetrics, Adobe SiteCatalyst, Google Analytics, ect.)
• Working knowledge of promotion and marketing strategies
• Proficiency utilizing Microsoft Office software
ENVIRONMENT & PHYSICAL DEMANDS
The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Office environment. Utilization of office desk - sitting, reading, listening or speaking with the ability to move intermittently throughout the day
• Strong sensory skills, such as good eyesight, good hearing, and dexterity
• Ability to operate office equipment, including computers, copiers, fax machines, and phones
If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.com. Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.