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Vice President, Wholesale Marketing
PVH
New York, NY, United States
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Design Your Future at PVH
Vice President, Wholesale Marketing - CALVIN KLEIN
This is a vital, new leadership role on the North American Marketing team, reporting to the Senior Vice President of Marketing. The position oversees Wholesale strategies within the United States, Canada & LATAM, inclusive of all product categories: Men’s & Women’s Sportswear, Jeans, Underwear & Licensee categories. The role is responsible for all Marketing initiatives across brick & mortar and e-commerce efforts supporting the Wholesale channel, partnering closely with the business to drive traffic and sales.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
• Role focused on leading the Wholesale Marketing team, supporting the growing business needs for all product categories.
• Partners closely with all Wholesale accounts inclusive of department stores, specialty accounts and off-priced partners.
• Close partnership with the internal business divisions, ensuring Marketing strategies are fully aligned with business priorities and demands.
• Management of all Wholesale digital strategies on 3rd party sites, inclusive of Product Detail Pages, Performance Marketing (SEO/SEM), re-targeting efforts, brand sites, direct to consumer & COOP initiatives.
• Responsible for briefing seasonal photo shoot requirements, as well as licensed needs.
• Close partnership with the Visual Merchandising & Windows team, to ensure holistic Marketing approach.
• Development & execution of seasonal Marketing strategies, partnering with cross-functional teams i.e. in-house agency (Creative, Production, Media, Styling), PR, Design, Merchandising, Sales, etc.
• Close day-to-day partnership & implementation of strategy with external Wholesale accounts.
• Consistent communication with external Licensee partners, ensuring business needs are being voiced and met.
• Leadership of all trim development within region, inclusive of hangtags & on garment needs for respective North America needs.
• Strong business & financial acumen, management of North American Wholesale Marketing budget.
• ROI analysis for all initiatives implemented.
QUALIFICATIONS & EXPERIENCE:
Experience:
• 12+ years Marketing experience, preferably within a brand organization
• Solid management experience leading a team
• Proven expertise within the Wholesale channel
• Strong Performance Marketing expertise SEO/SEM, E-Marketing.
• CRM background
• Understanding of, and ability to communicate, the Calvin Klein brand aesthetic
• Demonstrated experience within owned/operated and licensing business models is a plus
Education:
BA in Marketing/Communications, Business or Liberal Arts. MBA is a plus.
Skills:
• Strong interpersonal skills; positive, energetic and open minded
• Passion for the industry and brand
• Polished presentation skills
• Established relationships within Wholesale channel; knowledge of industry
• Flexibility to adjust quickly to changes and deliver on tight deadlines
• Must be proactive and solution-oriented, with a strong sense of urgency
• Extraordinary attention to detail and organizational skills
• Strong data/analytics skills
• Ability to lead, inspire and manage teams, with proven management experience
• Ability to travel
It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
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