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Director of Marketing
Gap Inc.
San Francisco, CA, United States
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Director of Marketing- Audience Experience & Global Channel Innovation
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and today we’re the world’s most iconic American brand.
We’re represented in more than 1400 stores in over 40 countries, and online. Our unique aesthetic is optimistic cool, elevated American style. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes,” and today we’re leaders in employee volunteering and social impact.
If you're full of ideas, if you want to work with phenomenal people, and if you think we should leave the world better than we found it, we'd love to meet you.
The Director of Marketing- Audience Experience & Global Channel Innovation is responsible leading two teams:
The Audience Experience team is responsible for optimizing how content comes together to create a compelling experience for each customer. This team is accountable for developing a compelling experience, measured by engagement/sales across site and email. The unique value this team brings is a deep understanding of personalization and segmentation strategy, a holistic view of market and customer experience, and analytical prowess to make messaging recommendations, drive strategy, and highlight channel innovation needs.
The Global Channel Innovation team is responsible for bringing global solutions to life that address channel and customer growth and optimization. This team will be responsible for all Gap online markets including Gap Factory. This team is accountable for identifying, soliciting input, and driving these solutions to completion.
This position will report to the Senior Director of Marketing.
Key Roles & Responsibilities:
• Own customer experience where content comes together (e.g. email and site). Develop a vision about what a strong customer experience looks like and fuel that vision through process, analytics, testing, innovation, and content to optimize our channel experiences
• Own channel innovation roadmap
• Partner with key stakeholders to receive input on the innovation roadmap
• Lead Audience Experience and Channel Innovation teams, including three direct reports
Key Organizational Relationships:
GOL, Store & Brand Marketing Teams, Company Planning, Buying, Web Production, Creative, and Digital & Customer Marketing
Leadership and Technical Skills/Traits Required:
• Ability to identify, prioritize and rally the organization around innovation needs
• Ability to find common ground and meaningful solutions amongst various stakeholders
• Strategic thinking
• Customer focused mindset
• Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects
• Political savvy with track record of navigating multiple levels of an organization
• History of effective cross-functional partnerships and working through multiple levels of an organization
• Tremendous organization and process management
• Analytical ability to drive business decisions, strong excel skills, experience in Omniture a plus
• Strong written and verbal communication skills especially the ability to glean insights and tell a story from the data
• 10+ years of relevant marketing or technology experience
KEY BENEFITS:
• Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Employees receive medical, dental, vision and life insurance.*
• Employees can apply for tuition reimbursement.*
• Family care programs.
• Commuter benefits.
• Pet Discount Program.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteenth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.