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Manager, Video Production
Estee Lauder
New York, NY, United States
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Description
Manager, Video Production - Clinique
Storytelling:
-Adopts a 360 mindset to storytelling, with an emphasis on social/digital, in line with brand voice and marketing trends
-Develops distinctive storytelling viewpoints in line with copy briefs
Benefit Communication:
-Conveys product benefits independently in a concise, consumer-first manner while expressing the brand personality
Brand Voice:
-Tailors copy to specific target consumer profiles while maintaining brand equity (with input from senior Creatives, Marketing)
-Applies consumer insights to developing copy
Qualifications
About You
-360 storytelling
-Consumer-first benefit and product communication
-Concise, 3-5 word stories
-Writing for emerging social/online platforms (is a plus)
-Understanding of skincare terms to convey benefits (is a plus)
-Entertainment/media backgrounds (is a plus)
How You Will be Successful
-Applies new and different ways of thinking to generate new ideas/opportunities
-Encourages self & others to be creative in approach to work
-Influences externally and internally to gain commitment, agreement and support
-Actively builds relationships
-Creates and sustains environment of trust and collaboration
-Adapts to new environments, processes and teams
-Proactively seeks diversification of knowledge, skills and abilities
-Keeps updated on the business environment and economic situations and understands the impact of the changes on the business