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Analyst, Digital Marketing
Global Brands Group
Los Angeles, CA, United States
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Specific Responsibilities
• Develops and updates daily, weekly, monthly, quarterly performance reporting for paid campaigns
• Articulates optimization tactics and campaign performance
• Drives key channel growth by providing in-depth attribution model analysis and insights
• Builds audience behavioral models based on analysis
• Provides insights into the consumer journey and recommendations for optimization and improvement
• Ensures procedural and operational excellence
• Contributes to the accuracy/integrity of data through validation, testing, and routine data audits
• Recommends internal delivery process improvements
• Supports new team members in training on systems and processes
• Translates business strategy into tactical implementation
Skills and Requirements
• Work with key stakeholders to manage, scale and report on various campaigns
• Interpret and analyze high level company data
• Identify, analyze, and interpret trends or patterns, and communicate those findings along with suggestions for improvements or changes to department management
• Consistent attention to finding trends in data that reveal new opportunities or glaring weaknesses within the company
• Ability to prioritize multiple projects at once
• Fast learner, organized & reliable
• Analytical, data driven & curious
• Ability to work with a wide range of people at all decision-making levels
• Strong leadership and team-building skills
• Good team player w/ great communication skills
• Advanced computer proficiency in Microsoft Office Programs, as well as web analytics tools such as Adobe Analytics and Google Analytics and ad-serving tools such as AdWords
• Bachelor's degree or equivalent in a related field
• 2 years’ minimum experience working as a media buyer, account manager, financial analyst, or similarly analytical, data driven position.