This job has expired, please see additional jobs below
Marketing Associate, Travel Retail
Estee Lauder
Miami, FL, United States
Job Details - this job has expired, please see similar jobs below
Description
Marketing Associate, Travel Retail, Clinique & ADF
PRINCIPAL OBJECTIVE:
Maximize the results of marketing activities through effective management of non-saleable elements and budgets, while supporting the Regional Marketing Manager in ensuring the smooth and efficient operations in the Marketing Department. Collaborate with Sales Team/ Marketing and Visual Merchandising Teams to maximize the effectiveness of collateral elements, GWPs and samples in order to increase conversion and recruit new customers. Strategically focus on doors and product categories that are in-line with priorities while bearing in mind Brands’ strategies.
SEASONAL MARKETING CALENDARS
• Manage seasonal marketing calendars from sales team as well as regional offices, as well as domestic marketing calendars and share as relevant with the team.
• Lead in the seasonal update of Marketing Book and calendars and provide copies to Sales and Education teams for proper distribution.
COLLATERAL MANAGEMENT (GMW)
• Responsible for filtering forecast emails from NY and GMW for collateral elements.
• Meet with Marketing Manager and visual merchandising team to review offers.
• Work with the Marketing Manager for final forecast approvals.
• Ensure that Forecast Manager in NY receives the forecast information to input in the system or input into IMW within the deadline established by NY.
• Keep forecast recap of all orders by season with $value in order to track expenses.
• Create allocation template and follow up with sales team to insure every element is fully allocated by client.
• Follow up on the availability of ordered collateral elements, and maintain the sales team informed.
• Analyze monthly promo report (RDI) and work with VM and sales team to provide usage plan.
GWPs and SAMPLES
• Responsible for forecasting GWPs and Samples, while managing budget and understanding of brand strategy.
• Manage allocation template and follow up with sales team to insure every element is fully allocated by client with usage plan.
• Work closely with sales team to ensure GWP optimization and qualifier determination.
MEDIA PLAN MANAGEMENT
• Maintain and update media plan and secure needed ad art work and provide to sales team/ client, including Inflight.
• Liaise with regional counterparts to obtain existing advertising elements in other languages.
• Review, proofread and approve printed materials such as print advertisement, catalogues, flyers and in-store communication.
• Verify images and copy for Inflight Publications.
BUDGET
• Track all marketing expenses versus budget and reconcile with Business Manager on a monthly basis
OTHER RESPONSIBILITIES
• Work closely with sales team to identify areas of opportunity and to further promote the Brand Increase conversion and recruit new customers.
• Drive and lead the preparation of Sales Meetings (hotel reservations/presentations/preparation of marketing material for distribution/meeting room set up and gifts)
• Share in the responsibility of drafting bi-weekly Marketing Bulletins containing all relevant information to sales and education teams.
Qualifications
• Bachelor's degree in marketing or business administration.
• Minimum 3+ years of business experience preferably in marketing, analysis sales, forecasting and/or market and consumer trends.
• Strong analytical skills
• Strong communication skills
• Fully Bilingual-read, write and speak English and Spanish. Portuguese a plus.
• Strong computer knowledge of Windows; Word, Excel, and PowerPoint.
• Available to travel up to 10% of the time.