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Social Media Manager
AVON
New York, NY, United States
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New Avon LLC ("Avon") is the leading social selling beauty company in North America, with independent Avon sales Representatives throughout the United States, Puerto Rico and Canada. Our product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as ANEW, Avon Color, mark.by Avon, and Skin So Soft, as well as fashion and accessories. Avon has a 131-year history of empowering women through economic opportunity, and supporting the causes that matter most to women. Avon philanthropy has contributed over $1 billion globally toward eradicating breast cancer and domestic violence
We are looking for change agents who have fresh ideas and are inspired by the opportunity to build New Avon’s future.
Position Summary
The Social Media Manager role is a vital part of the Avon’s Content Marketing & Social Media Team, responsible for creating Avon’s social media content around products and inspiring consumers to become Representatives. You will create produce content and events, create and manage paid social media ad campaigns and engage in social media conversations all designed to excite consumers and representatives across Avon’s entire boutique of beauty, fashion, home and health & wellness products.
You will also inspire consumers to become an Avon representative and inspiring existing representatives to continue along their journey of personal success.
We’re looking for someone who’s obsessed with beauty, fashion, home and health & wellness products and also obsessed with seasonal retail trends. You also have experience in creating running paid social media campaigns and have a passion for creative A/B testing as well as an endless desire to experiment in targeting various audience targets.
You need to be able to write quickly and with intelligence and humor, has endless ideas both big and small and has serious internet savvy – someone who lives online and knows what consumers respond to on social media and what they don’t, respond to and what they don’t, and someone who cares about why.
Responsibilities:
Social Media Content Strategy and Production
• Pitch content ideas after being briefed by our Product Brand Team and Merchandising Team
• Create content ideas need to ladder up to “the big idea” so that it integrates with the broader integrated marketing plan involving PR, influencers, email, paid social media and, sometimes, TV.
• Develop content strategies that cut major social media outlets (Facebook, Facebook Live, Instagram, Snapchat, Pinterest) and across video and still image formats.
• Design content for paid formats so you should be up-to-date on social media ad formats; design content for organic posts.
• Manage internal and external videographers / photographers / editors and internal graphical designers to plan and produce professional shot content. You need to develop briefs that will inspire your partners to do break-through work.
• Capture video and photos at live events or stage ad-hoc shoots in the office. You are willing to roll-up-your-sleeves, grab phone and record a Facebook Live when you see the opportunity.
• Experiment with new formats, techniques and creative strategies.
Paid Social Media
• Lead the strategy and execution of paid social media campaigns, including setting campaign objectives and ROI measurement.
• Develop the audience targeting strategy by campaign; you must have knowledge of Interests, Behaviors, Lookalike audiences, Retargeting, Demographics and how to experiment and constantly iterate to find the right audiences. Strong preference given to candidates that deployed ads on Facebook/Instagram themselves vs. managing agencies.
• Service your internal clients with regular planning and detailed reporting.
• Publish paid content across all channels including setting up the appropriate conversion trackers.
Analytics
• Produce weekly and monthly reports analyzing performance of both Non-Paid and Paid post performance.
• Make recommendations on content types to pursue and kinds of content that is driving impressions, engagements and sales.
Social Community Engagement & Management
• Create posts that inspire users to comment and share.
• Reply directly to user comments on social media outlets or assign replies to appropriate internal stakeholders (e.g., the Customer Service Center, Product Experts, Public Relations or the Social Selling Sales Team).
Qualifications:
• A minimum of four years’ experience in Digital Marketing / Digital Content
• Bachelor’s Degree from an accredited college/university required
• Experience in managing social media at a Retailer such as Urban Outfitters, Victoria’s Secret, Sephora, Kohl’s, JC Penny, Whole Foods or Macy’s.
• Other desired prior companies would be Refinery29, Goop, PopSugar, Huffington Post, Marie Claire, Harper’s Bazaar, Real Simple or similar.
• Professional experience several of the following categories is strongly preferred: Beauty, Fashion/Jewelry, Home, Lifestyle and Health & Wellness.
• Proven ability to operate as an organized and creative manager.
• In-house experience in running social media campaigns on Facebook, Instagram and/or YouTube directly is strongly preferred (we are open to talking with candidates who managed agencies but only if they were hands-on and very familiar with the details of campaign execution).
• A history of exhibiting excellent written and verbal communication, project management and analytical skills.
• Strong in Microsoft Excel and PowerPoint
• Previous experience with Web analytics, Adobe Analytics/Target, Google Analytics and/or Google DCM
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