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Coordinator, Social Media Channel Management
PVH
New York, NY, United States
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Design Your Future at PVH
Coordinator, Social Media Channel Management - CALVIN KLEIN
The Social Media Channel Coordinator position within the CALVIN KLEIN Global
Marketing Group will assist in executing social media marketing initiatives and
channel management for all platforms globally.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Channel Management:
• Ownership of the official content calendar, posting timeline and channel-specific details.
• Coordinate content, copy and cropping requests and deadlines with respective internal departments.
• Communicate social media rollouts to PR, e-comm, and respective marketing teams.
• Publish and/or schedule all daily content across owned social media global channels.
• Fulfill requests for YouTube uploads and various licensee requests.
Channel Strategy:
• Work in collaboration with direct superior to assist in social media channel-specific
• strategies aligned with seasonal marketing campaigns and events across all global
• channels.
• Collaborate on paid social initiatives in partnership with media team and agency.
• Review, edit and provide channel-specific recommendations for regional social content calendars.
Reporting:
• Keep the team abreast to the latest platform updates through weekly industry updates, providing recommendations on new best practices and innovative opportunities.
• Manage the review and distribution process for all reporting.
Platform + Vendor Management:
• Research and recommend vendors for data reporting and other analytical needs. (i.e.Sprinklr, Getty, etc)
Budget:
• Work in collaboration with direct superior to lead tracking and processing on social media invoices.
• Assist in keeping departmental budget details up-to-date.
QUALIFICATIONS & EXPERIENCE:
Experience:
2-3 years of relevant digital marketing/creative experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred.
Education:
Bachelor’s Degree Required
Skills:
• Experience with social media platform management, with a deep understanding of popular and emerging social networks, both globally and regionally.
• Active participation in a wide variety of social media activities such as community development, management and content creation.
• Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
• Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
• Strong writing and editing skills.
• Analytical, with the ability to provide strategic recommendations based on data.
• Passionate about fashion, art, pop culture and global events.
• Ability to quickly absorb the spirit of the CALVIN KLEIN aesthetic.
• High proficiency in Powerpoint, Word, Excel and Google Drive suite.
• Experience with social media publishing, analytic and listening tools. Experience with
• Sprinklr a plus.
• Experience with paid social a plus.
It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
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