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Senior PR Coordinator
Michael Kors
New York, NY, United States
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Senior PR Coordinator- Mens
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
Responsibilities:
• Lead all US press efforts surrounding the Michael Kors Men’s category and assist the global team when necessary
• Lead all efforts surrounding bi-annual men’s presentations with editor partners and necessary internal teams.
• Facilitate international men’s press requests across all markets.
• Draft store opening press releases across all categories (Men’s, Lifestyle, and Collection) and liaise with necessary internal teams for approvals (Store Design, Visual, Editorial, and Legal). Coordinate with Visual, Store Design, and Retail Marketing teams to coordinate in-store photography for flagship and/or key stores.
• Develop comprehensives PR strategies to support seasonal collections & new product launches.
• Develop and grow digital press presence
• Facilitate all sample sharing across PR, Sales, and Fashion departments.
• Support US PR department daily with team duties
• Support Retail Marketing and Events teams with men’s marketing initiatives, i.e., in-store events, plus develop corresponding press strategies when applicable.
• Assist with US related aspects of bi-annual global fashion show
• Partner regularly with advertising team to align on brand messaging and partners
• Meet regularly with merchandising team to obtain new press angles
• Manage sample ordering and budget seasonally
• Pitch brand events when applicable
• Co-lead recaps for global team when necessary
Qualifications:
• Bachelor’s Degree
• 3-4 years of experience
• Men’s experience required
• Excellent verbal and written communication skills
• Has the ability to problem solve, be forward thinking and anticipate needs
• Proactive, flexible, organized and hard working
• Must be able to multitask and prioritize
We are an Equal Opportunity Employer M/D/F/V