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Email Marketing Assistant
Barneys
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Celebrating our legacy of modern fashion, creativity, individuality, and intrigue by providing every guest with an unparalleled customer experience. We are currently seeking an Email Marketing Assistantat our corporate office in New York.
The Email Marketing Assistant will coordinate and execute all email communication tactics, supporting the larger Digital Marketing team, along with the Digital Experience, Merchandising, Web Design, Technology, Marketing and Communications, and Buying teams. This role will be responsible for developing, producing and managing email marketing campaigns, with ad-hoc work on new broad-scale digital initiatives.
Responsibilities:
• Manage the coordination, QA and deployment of standing email communications (promotional, triggered, customer lifecycle), with additional oversight of transactional, event and associate email communications
• Responsible for producing high-quality, on-time campaign assets
• Assist in the production and execution of complex customer segmentation
• Collaborate cross functionally to ensure all aspects of campaigns meet brand and customer experience expectations
• Provide weekly detailed analytics and key insights, utilizing site and campaign data in collaboration with Insights and Analytics, and CRM teams when needed
• Monitor customer database and deliverability performance, providing weekly updates and recommendations for database and deliverability integrity
• Partner with Coordinator to test hypotheses for email communications, providing analytical results and takeaways to continuously improve programming
• Ad-hoc support of QA, special projects, new initiatives and detailed business reporting
Qualifications:
• BA in Marketing, Communications, Business Administration or related field
• 0-2 years relevant experience in CRM, Marketing or equivalent
• High degree of detail, reliability, professionalism and business acumen
• Excellent written and verbal communications skills
• Ability to multi-task and communicate effectively with different levels of the organization
• Experience coordinating digital projects and assets
• Advanced knowledge of Microsoft Excel and PowerPoint
• Experience working with ESP’s, CRM, segmentation providers and/or personalization engines a plus
• HTML experience a plus
• Understanding of Web Analytics platforms (Adobe Analytics, Google Analytics, etc.) a plus
Barneys New York offers competitive compensation, comprehensive benefits and a generous discount. Only candidates selected for further consideration will be contacted. Barneys New York is an Equal Opportunity Employer.