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Digital Manager
Coty
New York, NY, United States
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Digital Manager, Corporate External Communication
Location: New York City, USA
Reporting: VP Corporate External Communication
Role is a member of: Corporate Affairs Team
Role Description
The Digital Manager, Corporate External Communication will help shape, project and protect Coty’s corporate brand, business and reputation, supporting the company’s vision of becoming a leader and challenger in beauty. The Digital Manager will lead key aspects of digital communication at the corporate level, including the corporate website (development, project management, content strategy and development, day-to-day oversight) and shaping Coty’s digital reputation. This position requires a creative and highly-motivated individual with a passion for beauty.
Website
• Lead the continued development of Coty’s new corporate website working with external agencies (creative and in house digital agency) and internal stakeholders to ensure projects meet the required specifications and strategic objectives, and are completed on time and on budget
• Develop and source content for the corporate website so that it appropriately tells the Coty strategic narrative and represents our diverse brand portfolio, including image and asset creation
• Maintain the corporate website on a day-to-day basis including posting/updating content and ensuring all functionality (working with development agency)
• Work with Country Corporate Affairs leaders to develop country websites, within the framework of Coty.com
• Develop website best practices guide
• Develop metrics to measure the effectiveness of the website and report on performance against strategic objectives
Other digital
• Develop content for Coty’s social media channels, as appropriate
• Ensure the accurate use of the Coty corporate brand on external-facing digital assets/platforms
• Manage updates of other digital platforms, such as Wikipedia, Glassdoor, LinkedIn, etc.
The Manager will also support the VP Corporate External Communication in all corporate external activities including media engagement, corporate announcements (earnings, M&A, leadership appointments, etc) and corporate asset development (corporate presentation, brochure). The manager must have a desire and willingness to learn other aspects of corporate and external communications.
Skills/Qualifications
• 5-7 years communications experience with at least 2-3 years of experience in digital
• Basic web development skills with knowledge of web standards - HTML/CSS/JS/PHP
• Experience managing content in Drupal content management system
• Proficient with graphics and photo editing software (Adobe Creative Suite)
• Early adopter of new digital platforms and trends with fierce curiosity of "what's next?"
• 1-2 years digital project management experience
• Strong ownership and accountability - able to roll-up your sleeves and make things happen
• Win for the team attitude