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Marketing Manager
Henkels & McCoy Inc
Blue Bell, PA, United States
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Overview
H&M Shared Services, Inc., a subsidiary of Henkels & McCoy Group, Inc. (HMG), is a full service engineering and construction company providing utility infrastructure solutions to its government and commercial customers. H&M Shared Services, Inc. service offerings include Consulting & Planning, Engineering & Design, Construction Management, EPC/Design Build, Program Management, and extensive Field Construction Services. HMG is a leading utility construction firm providing critical infrastructure for the Power, Oil & Gas Pipeline, Gas Distribution, and Communications markets throughout North America. Founded in 1923, HMG adapts 90+ years of experience to the dynamic and evolving infrastructure needs of today. We consistently rank in the top 10 of Engineering News-Record’s Specialty Contractors and have been recognized with an E. I. DuPont Safety Excellence Award. HMG is also a founding member of the ET&D Partnership, a collaborative industry partnership working to reduce fatalities, injuries, and illnesses in the electric line construction industry is currently recruiting Marketing Manager.
This position is responsible for managing marketing efforts from idea through delivery for brand positioning and awareness in alignment with company strategy.
Primary Outcomes
• In collaboration with business units, develop, implement, and execute marketing activity plans (MAPs) for each major market. Oversee Shared Services and business unit support of the plans as appropriate.
• Support marketing communication activities such as advertising, public relations, events and trade shows, web and social media. In addition, support internal communications efforts across the enterprise.
• Utilizing best practices and recent trends oversee the development and maintenance of proposal response tools to streamline the response process and improve competitiveness.
• Lead the marketing communications team through aligning goals, cultivating skillsets, and encouraging creativity.
Major Job Elements
• Oversee the development and deployment of marketing information and material in accordance with brand guidelines
• Serve as an editor for all marketing material
• Support business unit pre-qualification and proposal responses, both direct to customers and through third party portals
• Ensure Henkels & McCoy Group image and presence is consistent and connected across all subsidiaries and markets served
• Deliver all marketing activity within the agreed budget, provide regular budget reporting and ROI assessment to stakeholders
• Coach team to be autonomous and successful; doesn’t dictate responsibilities and tactics
• Manage and improve annual marketing planning process across the enterprise
• Manage and advance marketing communications activities
• Provide the highest-quality proposal support
• Lead and develop all marketing team members
Qualifications
• Bachelor’s Degree. Background in Business Administration, Marketing, or related field preferred
• 5+ years of marketing leadership experience
• Demonstrated ability to lead a team and deliver results
• History of delivering effective B2B marketing strategies for traditional, social, and digital marketing
• Strong background in content creation
• Exceptional written and verbal communication skills combined with good technical understanding and experience in business communications.
H&M Shared Services Inc. is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individual with Disabilities.