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Senior Director Ecommerce Strategy
PVH
New York, NY, United States
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Design Your Future at PVH
Senior Director Omni Ecommerce Strategy - PVH Corp.
The Senior Director of Omni Ecommerce Strategy is responsible for creating and ensuring the proper execution of Omni strategy for all digital account across all areas of the Dress Furnishings Group. This role is the voice of all digital accounts for the division and has the role of influencing the management team to new digital opportunities in the market.
Responsibilities:
• Responsible for the overall digital presentation of Dress Furnishings Group on all customer websites across all channels
• Become the expert in SEO and lead efforts to maximize traffic/sales $ for wholesale partner sites
• Partner with PVH marketing team to develop marketing budgets and allocation for best ROI
• Lead the sell-in & go-to-market process Omni and Pure Play accounts
• Accountable for achieving wholesale Internet channel sales budgets
• Partner with sales leaders and account executives across all tiers of business to define strategies and scope supporting initiatives to drive digital penetration
• Participate in the monthly update process with Retail Planning team
• Responsible for developing, communicating and ensuring execution of product, merchandising, marketing and sales strategies for all DFG digital accounts
• Manage Omni account strategy working closely with the Account Executives on communication and execution of ecommerce and product assortment, merchandising and digital initiatives
• Analyze ecommerce business and identify risk and opportunities in partnership with Account Executive
• Explore new digital account opportunities for the division
• All Channels- Process management (flow of samples for shoots, master calendar for content requirements and needs by account)
• Support Senior Management from cross-functional teams in the development of business strategies and communication tools.
• Act as liaison to partner ecommerce teams across PVH to share learnings, build best practices, leverage PVH structure in negotiating digital strategies across account base
• Work closely with the photo studio to communicate needs and improve process
• Participate in cross PVH task forces on all digital programs
Qualifications
Experience:
• 7+ years managing Omni ecommerce strategy in a multi classification environment
• 2+ years managing at least 1 direct report
Education:
4 year degree
Skills:
• Strong ability to influence others
• Ability to multi-task with multiple top priorities
• Strong understanding on the digital landscape and actions needed to grow the business
• Proven track record creating and implementing Omni strategy
It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
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