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Associate Sports Marketing Manager
New Balance
Boston, MA, United States
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Overview
New Balance has a history of 100 years of enduring performance and is still running strong today. Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. New Balance thrives because of the passion and dedication of the people we hire. We rely on our associates to match our enthusiasm for the business and to help drive consumers to move further, faster and more frequently. We seek associates who are always on the move. Associates who push themselves forward and are motivated to move New Balance forward. Ask yourself: Are you ready to move the world?
JOB MISSION:
Provide national and regional focused support for the baseball sports marketing department toward the achievement of marketing and business objectives. Support the baseball sports marketing effort in developing and maintaining properties which establish category authenticity and which embody the New Balance brand.
Responsibilities
MAJOR ACCOUNTABILITIES:
Strategic Planning
Develop regional business plans to ensure NB Baseball develops a leadership position at the Major League, NCAA, and Elite grass roots level of play. Provide input to the Senior Sports Marketing Manager for Baseball, in the development and execution of the annual baseball sports marketing plan that defines strategy for Baseball/Team footwear and apparel, and other product categories that strategically align with our brand and business objectives. Help define the vision and execution of the global sports marketing strategy for New Balance Baseball. Plan to include all elements of sport from the elite (MLB) level to grassroots. Always look for new opportunities.
Grass Roots
Assist with planning for grassroots baseball sports marketing efforts to include Area Code Game properties (Area Code Games, Area Code Underclassman Games) and Program 15/Future Stars Series. Support daily aspects of these premiere grass roots events. Duties to include product assortment/forecasting/ordering (events and retail), event set up and activation, and planning. Also assist NB Baseball’s efforts on Elite club baseball business by establishing relationships for NB in the Northeast region around this segment of the baseball business. Develop official relationship with top programs in the region, aligning NB baseball footwear, apparel, and accessories with their teams in alignment with the DTT sales staff.
MLB Player Servicing & New York Mets Partnership
Support the Senior Sports Marketing Manager with MLB player servicing and ordering of our contracted athletes/teams in the within the region. Lead the day to day partnership with the New York Mets to include budget management, ordering, and player servicing. “Win New York” – create the opportunity to connect and leverage our regional assets for market place/commercial success – this would include NYM/Players/NYRR/US Open Players, etc. Collectively leverage regional assets in the regional marketplace. Build strong relationships with Marketing and Retail in the region to achieve the above goals.
Asset Management, Networking / Influencing
Develop strong relationships that drive marketing strategies and objectives with athletes, teams, and federations. Work with Senior Sports Marketing Manager for Baseball on the management of the sports marketing budget ensuring accurate monthly allocations and accountability. Work closely with sports marketing GM and Senior Sports Marketing Manager on the management of relevant sports marketing topics and leverage global sports marketing assets within the global marketplace.
Spring Training
Work together with the Senior Sports Marketing Manager for Baseball to assist in servicing Spring Training each year. Assist with the product ordering, shipments, vehicle rentals/wraps, hotel bookings, and travel schedule.
Integrated Marketing
Work closely with other functions and business units on both strategy and execution of the sports marketing plan. Support the successful integration of our athletes and teams within footwear and apparel strategies. Ensure all efforts are linked to Field of Play priorities and category/country/regional plans.
Qualifications
REQUIREMENTS FOR SUCCESS
• BA/BS or equivalent work experience required with a minimum of 5-7 years’ of directly related work experience in Sports Marketing environment.
• Strong computer skills including Microsoft Office and sales database or customer relationship management systems.
• Excellent communication and presentation skills (written and oral) will be required to be able to present to a wide variety of customers and management.
• Solid negotiation and influencing skills.
• Proven ability to build strong, lasting relationships.
• Team player. Ability to work within a team unit and inspire people.
• Strong strategic thinker; must have expert knowledge of Baseball sport landscape.
• Fluency in Spanish preferred.
• Work irregular hours, including some weekends, and ability to travel domestically 25% of time.
Our Benefit Offerings:
We’re happy to provide traditional benefits, but to us, the greatest benefit of working at New Balance is taking advantage of additional programs that will enhance your life at work and at home as you grow with our business. Our benefits, at a glance, include:
• 401k plan with employer match
• Generous vacation package and paid holidays
• Paid time off to volunteer in the community
• Fitness Reimbursement Program
• Discounted Health Club Memberships
• Corporate Gift Matching
• 40% associate discount
Your Career Development:
While the company looks to achieve strategic goals, each associate is encouraged to take ownership and mold their development process as they conquer their personal aspirations. To guide you in the process we offer traditional and nontraditional development opportunities, including mentor programs, to help you move your body or career, in which our executives participate as mentors. We also offer customized team sessions, on and off-site seminars and tuition reimbursement.
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran