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Director- Content Management & Operations
Tiffany & Co.
New York, NY, United States
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Director-Global Tiffany.com Content Management & Operations
Overview
This position, which reports into the Senior Director – Global eCommerce & Omnichannel, will deliver truly exceptional Tiffany.com daily operations and seasonal marketing campaign efforts for the company. The position works closely with Digital Creative/ UX team, IT, Developers, Merchandising, A/B Testing Lead, Marketing and Global Regional eCommerce teams to enable best in class website operations by launching website campaigns, asset versions, landing pages, and SKUs to the global Tiffany websites. This person will lead a team of Adobe Experience Manager Content Management System (CMS) users (both campaign content authors & general website operations users), and is responsible for ensuring flawlessness in what team launches, through thorough pre-planning, execution, and QA processes. Additionally, this person will be responsible for improving go-to-market processes across website campaign operations, and will proactively bring forward and solve for areas of opportunity. Lastly, this person will be focused on ensuring a best in class customer experience across onsite search- ensuring that customers most effectively and efficiently find what they are looking for.
Responsibilities
• Responsible for leading team in successfully executing website marketing campaign launches, A/B test versions and other operations updates to Tiffany.com global websites.
• Will oversee Adobe Experience Manager Content Authors that are developing content for Tiffany’s websites using templates and components to build pages within the Content Management System (CMS) in accordance with campaign layouts and A/B testing asset versioning needs.
• This person will work closely with Brand and Category Marketing to provide Digital Business perspective on best in class campaign practices- ensuring that featured SKUs and CTA linking strategies are optimal or incorporated into the A/B testing roadmap.
• Business ownership for managing related Tiffany.com Operations project meetings, next steps, and project timelines
• Responsible for maintaining and optimizing thorough pre-planning, execution and QA activities of the team.
• Ad hoc special projects assigned by manager
• Responsible for actively using Omniture & Google Analytics web analytics tools to monitor and make data driven decisions across the business, as well as identify new opportunities for improvements to the Tiffany.com website and customer experience
• Responsible for ensuring high quality customer experience on Tiffany’s largest global store
Qualifications
• 10+ years work experience in eCommerce/ Digital Marketing (at least 5+ years in eCommerce Operations)
• Must have prior experience with Adobe Experience Manager (AEM) web content management system
• Must have prior experience in eCommerce and be a subject matter expert with direct experience being responsible for website operations across devices (desktop, mobile, tablet)
• Must have basic understanding of HTML, CSS and other web development concepts
• Must have basic understanding of Digital Asset Management concepts
• Must have experience with creating multiple versions of assets using web content management systems
• Must have experience with Targeting and Personalization and A/B test execution
• Must have experience with web analytics tools as Omniture & Google Analytics
• Strong leadership, interpersonal, partnership and influence management skills
• Superb project management expertise including excellent multi-tasking, prioritization and organization skills
• Strong detail orientation with ability to see / maintain strategic perspective
• Infectious energy for building best in class, customer centric online and omnichannel experiences
• Prior experience managing teams required
• Superb project management expertise including excellent multi-tasking, prioritization and organization skills
• Experience working in a fast paced environment with constant changes
• Collaborative, team player