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Content Strategy Editor
Refinery29
Liverpool, NY, United States
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Refinery29 is the leading digital media & entertainment company for young women. Our mission is to be a catalyst for women to feel, see, and claim their power by delivering optimistic and diverse creativity, storytelling, and points of view. Focused around core values of individuality, inclusivity, and impact, we create content that speaks to 360 degrees of a woman’s life, including editorial articles, original video programming, shareable social content across a variety of platforms, and live experiences. Our content sits at the intersection of style and substance, helping our audience live a more informed and inspired life
About the Role:
Refinery29 is seeking a creative, analytical candidate to join the editorial content strategy team. This person is knowledgeable of search analytics, content strategy and ideation, CMS production, and Refinery29’s content and the media industry as a whole. S/he is responsible for executing strategies to increase the SEO traffic, search visibility, rankings, and traffic for Entertainment and Wellness, as well as finding and following trending topics for writers to report on. S/he is also responsible for implementing a monthly SEO-oriented update and promotion strategy with a heavy focus on keyword research, editorial strategy, Google trends, and analyzing site’s historical performance to strategize smart, on-brand content.
This candidate must be detail-oriented, data-driven, a creative problem solver, excellent at communicating between multiple teams and optimizing workflows, as well as passionate about our mission.
What Makes a R29er?
• You have commitment and passion about the mission of R29 to be a catalyst for women to feel, see, and claim their power and realize their infinite potential
What you’ll do:
• Accelerate organic search growth of Fashion, Beauty and News content on refinery29.com
• Build am SEO-oriented strategy for editorial content, including monthly strategical keyword calendars as well as ad hoc pivots and solutions whenever needed
• Manage one associate content strategy editor, who helps execute in the fashion, beauty, and news spaces
• Assist the Beauty, Fashion, and News teams to identify growth opportunities and prioritize high performing stories. Pitch trending content and optimize high priority stories daily
• Find new opportunities to maximize SERP for strategic topics/keywords
• Work with SEO and larger growth team to analyze metrics and provide ongoing reports related to search traffic and keyword performance
• Collaborate with Syndication & Social counterpoints to identify and implement strategy for trending news archetypes and best practices
• Design and run experiments to help properly optimize evergreen and trending content
• Help Senior Content Strategy Editor with optimizing around and testing content in all other verticals as needed
What you have:
• Candidate must be a team player who is enthusiastic, very organized, and skilled at multitasking
• Excellent ideating skills through data-driven research and a passion for storytelling
• Experience with data analysis and Microsoft Excel
• Understanding of journalistic research and editorial issues and procedures
• Adept in technology and web applications (SEMrush, Google Analytics, and Webmaster Tools will be used frequently in this role)
• Knowledge of pop culture, current events, and beauty and fashion topics is a plus