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Marketing Analyst
Kohls
Menomonee Falls, WI, United States
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BUSINESS IMPACT STATEMENT
The Marketing Analyst for Insights is a mid-level analyst that is responsible for the identification and communication of business insights through the analysis of customer, sales, promotional, digital, and competitive data. This position is responsible for identifying business questions, extracting the data through relational databases or cloud platforms, analyzing and interrupting the data, and developing insights into stories to assist with business critical decisions.
ACCOUNTABILITIES
Analysis Set Up
• Review standard and intermediate ad hoc analysis requests from business partners for all customer, program, offer, and channel needs.
• Consult with business partners to identify primary and secondary business analyses and KPIs required to support critical business decisions.
• Develop end to end project timelines for analysis deliveries
Data Manipulation and Visualization
• Identify and collect primary and secondary data variables to holistically answer business questions
• Maintain an understanding of the structure and location of various data sources to be utilized
• Independently pull and manipulate data to determine results and develop data visualizations into relevant conclusions
• Identify and set up processes for data quality checks
• Assist senior analyst in the set up and data pull for analyzing various marketing programs including A/B Testing
Insight and Implication Development
• Review relevant data sets and analyses to develop detailed and informed insights and implications to inform strategy and decisions.
• Organize insights, data and visualizations into comprehensive stories for distribution to leadership partners in support internal business decisions.
Presentation & Knowledge Sharing
• Review analyses with manager and team members.
• Present completed analyses to business partners and follow up to ensure understanding of insight implications.
QUALIFICATIONS
Required
• Bachelor’s Degree or equivalent
• Basic SQL and/or SAS skills
• Strong communication skills
• Experience presenting complex data analyses to lateral business partners
• Basic Experience with Tableau/Visualization Software Experience
This describes general information about the position however should not be considered comprehensive. Our company reserves the right to modify job duties or descriptions at any time. This is not an employment contract.