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Director, Digital Site Merchandising
Banana Republic
San Francisco, CA, United States
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Director, Digital Site Merchandising
JOB SUMMARY:
The Director, Digital Site Merchandising is responsible for the collaboration and creation of a comprehensive seasonal framework that aligns product and site strategies with digital and site goals, ensuring that end to end sales, gross margin, and inventory strategies hit divisional and BR plans. Lead a team of Digital Site Merchandisers and Merchandise Coordinators to create a compelling seasonal framework by division that aligns product strategies with digital and business goals. Partner and collaborate with Global Merchandising, Marketing, and Yield to ensure the seasonal, global assortment meets the online customer and business needs. Accountable for the category site merchandising strategies, ensuring alignment with the product, financial and marketing goals. Successfully coach, develop and lead a Digital Site Merchandising team.
KEY RESPONSIBILITIES:
• Lead the development, execution and communication of the Site storytelling that supports the merchandising, marketing and financial objectives of a key categories within BR Online.
• Accountable for the development and communication of category product strategies that align with financial goals for the season.
• Lead the financial success of a division or category by meeting sales, GM, and inventory goals.
• Accountable for awareness of monthly OTB forecast for a division or category, and partner with the BR yield. Global merchandising and marketing teams to identify financial risk and solutions to hit sales and inventory plans.
• Lead divisional or category pricing recommendations and strategies that align with the financials plans in alignment with Yiled partners.
• Lead the development of seasonal hindsight and the strategic opportunities use to inform pre-line.
• Drive for continual innovation and improvement--recommend strategies to be leveraged across divisions and departments.
• Drive innovation in all milestones through the ability to influence business partners.
• Lead the development of strategic vision for category positional across the division with perspective to the overall business
• Lead the identification of areas of opportunity to make meaningful investment shifts supported by marketing and site execution.
• Lead and support strategic product vision that delivers against assortment.
• Lead team through web management to create a compelling product experience on the site, to include inspirational merchandise presentation, simple and intuitive category navigation and clear and accurate product details.
• Lead partnership with product and design teams to communicate knowledge and understanding of the customer experience as it relates to product, shopping paths, experience and interaction with marketing.
• Lead a cross-functional team to deliver on a strategically defined linking strategy that aligns to marketing ideas (tied to investment) to optimize conversation and drive the customer to the best possible site experience.
• Deliver on best in class product assortment architecture across the division.
• Provide clarity to team around the bigger picture implications of the site experience (interplay across the entire division of sorts experiences, linking strategies, and how they inter-relate to overall marketing experience.
• Drive best in class experiences across both mobile and desktop supported by a deep knowledge of technical features and functionality with an understanding how the site functions (limitations and opportunities).
• Motivate, build and develop skills of the team.
• Challenge business partners when appropriate to prevent re-work, redundancies, and inefficiency.
• Foster open communication and a team environment with all business partners.
• Hold self and others accountable for work commitments and outcomes.
• Cultivate an environment of continuous learning with development opportunities and clear career-paths ensuring a strong and diverse talent pipeline.
• Lead operational leadership – ensure balanced workload, facilitate divisional and cross-functional meetings as appropriate, regulate project timelines and ensure all deliverables are met.
REQUIRED QUALIFICATIONS:
• BA or BS Preferred
• 7-10 years’ merchandising, retail buying, or equivalent experience
• 4-6 years of experience managing a team
• Business Acumen/Drives Results; Embodies curiosity and takes action to drive results, digging into the business to find opportunities for improvement. Asks the right questions of the team to uncover business opportunities. Takes actions to improve ability to deliver against existing goals. Sets new and stretch goals to self and team. Possess a clear understanding of financial measurements and how to impact them.
• Customer Focus; Demonstrate knowledge of the target customer and of product trends.
• Demonstrated Strategic Orientation; ability to anticipate and articulate future business needs and respond with the appropriate strategies.
• Innovation Cultivator; exceptional ability to problem solve, develop creative solutions, and demonstrate resourcefulness.
• Proven track record in leading a team to execute on an aligned multi-year business strategy driving results for the brand year over year.
• Strong Talent Builder skills; proven ability to motivate, lead, empower, and influence others.
• Ability to lead and guide a team through change.
• Superior verbal and written communication skills, works wells as part of a cross-functional team with the ability to collaborate, influence, and interact at all levels of the organization