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Marketing Manager
The TJX Companies
Amsterdam, , Netherlands
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Variety and Challenge. Growth and Opportunity.
In the retail business, we move fast. We’re always adapting, evolving and innovating. And the fast pace brings variety and challenge, along with continued growth and opportunity.
Explore career opportunities at TJX, a Fortune 100 company and the world’s leading off-price retailer of apparel and homeware worldwide. Our retail chains include TK Maxx in the United Kingdom, Ireland, Germany, Poland, Austria and the Netherlands, as well as Homesense and tkmaxx.com in the United Kingdom; TK Maxx in Australia; TJ Maxx, Marshalls, HomeGoods, Sierra Trading Post and Homesense, as well as tjmaxx.com and sierratradingpost.com in the United
State:s; and Winners, HomeSense and Marshalls in Canada. In 2016, TJX had over $33 billion in sales, more than 3,800 stores, and 235,000 Associates. As a retailer committed to growth, success is always in style at TJX!
As a Marketing Manager you will work in partnership with the senior marketing leadership team in the UK and the Country/Brand marketing team, you will drive the national rollout with focus on growth in sales and profit through a combination of marketing and communication strategies that launch TK Maxx in a new market, increase market share, market shopper penetration, build up brand awareness and generate footfall.
Key Responsibilities
• Marketing and Communication Plan: Responsible for developing and implementing the Country and/or Brand marketing and communications plans that are relevant to the new market – ensuring the plans and activity are appropriate, impactful, build up brand awareness, drive footfall and sales.
• Partner with cross-functional management teams and stakeholder in Country/Brand to ensure that marketing is engaging, influencing, measurable and supporting all relevant activities and goals. Owning and ensuring that all key stakeholders are continuously updated in regards to progress and development of new market strategies and plans are cross-functionally aligned.
• Work within the European framework (as far as applicable for new markets) and operate across multiple internal Centres of Expertise, namely media & digital, csr, social media, public relations, gift cards, brand & creative, production, store experience and consumer insights to build robust, measurable and sustainable new market marketing plans.
• Local Agency Partner: Build relationships and on-board local agency partners. Work with the Centre of Expertise to manage and implement the aligned new market marketing and communication plan with all new market agencies – on time and on budget.
• Take the lead delivery role, partnering with the European Agency network, on Consumer PR, Trade PR, Crisis Management, Reputation, Social Media Community Management and Internal Comms on the ground. Partner with local agency/CoE and adapt European activation toolkits for your market. E.g. execute local events, check and approve local press materials, translations ensuring language and relevance is met.
• Briefing local market creative execution and production, such as seasonal campaigns, new store openings and local initiatives
• Review and approve all local adaptations – messaging relevancy, brand tonality and impact for all marketing areas
• Marketing Tactical Campaign: Manage all day-to-day input into Marketing and Activity Calendars. Implement tactical multi-channel initiatives, to support human calendar and product related events that are relevant to the market and market phase.
• Regional activation: Manage and implement marketing plans that support the local new store openings, all day-to-day marketing metrics such as performance of new store openings. Manage local events including customer engagement, gift card process/activation, store & external agency communication
• Manage and implement the digital marketing programme including liaising with partners to brief and execute a monthly email programme, bi-weekly tactical initiatives, new store and seasonal web refreshes
• Store Experience: Support the delivery of seasonal, tactical and educational POS assets (signage, tannoys, how to shop etc.) ensuring language, local relevance, consistency and deadlines are met
• Customer Insights: Partner with CoE and conduct a research framework that is relevant for new markets, measures awareness and brand health (consideration, affinity, recognition etc.) on an annual base. Use results to set measureable marketing and communication goals for new markets
• Measurable results: You will be accountable for demonstrating local ROI, track media metrics, manage all communications metrics such as Press coverage achieved, and social media KPI’s
• Manage the country marketing budget, maximising the efficiency of the marketing funds by leveraging pan-European and country in a box assets. Manage the country budget process by raising purchase orders for all vendors, monitoring monthly spend & maintaining budget tracking
• Meeting routine: Participate in pan-European marketing team meetings, Country Manager Meetings, chair new market meetings and build excellent informal relationships with peer marketers
Key skills, knowledge, experience
• Fluent in English – proven excellent writing and presenting skills.
• International experience, preferable gained in a multi-channel environment.
• Experience of working within a pan-European matrix business.
• An innovator with commercial pragmatism at the core.
• Successful track record in brand development and local implementation.
• Budget, project and stakeholder management experience.
• Minimum 7 years marketing experience.
What's In It For You?
As proud as we are of our past success, it’s our future that excites us most. We strive to provide opportunities for growth, recognition and a competitive salary and benefits package. Share our determination to think bolder and bigger, and be part of our future. Apply now.