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Coordinator, Global Communications, North America
Estee Lauder
New York, NY, United States
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Coordinator, Global Communications, North America - La Mer
Description
Crème de la Mer is a brand that represents hope, healing and one man’s deep respect for the power of the living sea. It all began over fifty years ago when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born.
Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world. Based in the SoHo neighborhood of New York City, La Mer is a collaborative, dynamic and closely connected group that has built the brand into a global beauty powerhouse and a leader in ultra-luxury skincare.
Position Summary:
The Coordinator, Global Communications, NA will support the day-to-day development and execution of North America Global Communications to develop and execute the brand’s PR strategies, launches and activations in North America. This role serves as an anchor to the team and provides essential support to all facets of programming. This position will interface with the beauty media in print, television and online, with full responsibility in media reporting and fulfillment and support of all press events and product launches.
Responsibilities:
North America Support:
Media Relations
◦ Assist in development of pitches to digital media team
◦ Maintain blogger relations
◦ Serve as day-to-day contact for all .com and short lead outlets for proactive and reactive pitching
◦ Fact check, correspond, etc. with print publications
Events – Assist with planning and execution
◦ Press trips & influencer trips
◦ NYC launch events
◦ At-counter /in-store events
Asset Creation
◦ Manage creative requests for NA
◦ Track asset delivery for NA
Meeting Card/T&E
◦ Manage meeting card
◦ Reconcile & pull receipts for monthly reports
Invoicing - Manage all POs and invoicing
◦ Create POs
◦ Track invoices and payments
◦ Vendor set up
Measurement
◦ Create monthly press highlight reports
◦ Manage awards tracker
◦ Oversee editorial analysis
Forecasting & Press Samples
◦ Update forecasting documents & send to global GBSC contacts
◦ Produce / track forecasts as needed
◦ Liaise and place orders with vendors & labs; continue to track status of production when necessary
◦ Liaise with LM global for press sample orders
Influencers
◦ Share relevant & like-minded tastemakers / influencers for potential brand collaborations and partnerships
Product
◦ Manage press samples / lab samples tracking
◦ Place product orders
◦ Oversee send outs / do send outs when interns aren’t in office
Qualifications
• Bachelor degree in Communications, English, Journalism or other relevant area of study
• Minimum 0-2 years’ experience in a relevant field
• Excellent verbal/written communications skills required, with the demonstrated ability to write for various audiences in multiple formats
• Detail and process-oriented, organized, resourceful and initiative-driven
• Able to handle multiple projects gracefully and meet deadlines in a fast-paced environment with strong follow up skills
• Strong understanding and experience of social media across all platforms
• Poised, professional, proactive and positive attitude and a passion for beauty / fashion
• Strong interpersonal skills are required, with a win-win approach to collaboration and relationship-building
• Proficient in Outlook, Word, Excel and PowerPoint; can work on both MAC and PC