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Director, Visual Merchandising
Estee Lauder
New York, NY, United States
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Director, Visual Merchandising, La Mer Travel Retail Worldwide
Summary:
The purpose of this position is to align strategically both regionally and globally the visual merchandising directive for the La Mer Brand in all Travel Retail environments worldwide. This position will report to the Vice President of Store Design & Visual Merchandising Travel Retail WW.
This position will actively collaborate with various cross-functional teams at global, regional and “in store” levels and collaborate with the La Mer Brand in the three TR regions Americas, EMEA and APAC.
This position will be responsible for developing merchandising guidelines and schematics for all counter configurations within the Travel Retail Channel throughout the three regions.
The TR Visual Merchandising Executives for the La Mer Brand, in the three regions, will have a dotted reporting line into this position.
Responsibilities:
• Visit regions to educate the La Mer visual merchandising on how to merchandise with excellence, present during sales meeting, share best practices and new merchandising applications.
• Liaise with the brand’s Global Store Design and Visual Merchandising Teams in New York to secure approval of TR initiatives that are in line with global directives.
• Collaborate with TR brand head in NY to ensure alignment before deploying to the TR Regional Teams.
• Initiate TR specific requests on behalf of the regions, with global brand approval.
• Work across multiple disciplines to design and implement merchandising best practices and to enhance customer experiences in TR environments (freestanding stores, downtown stores, airports, border stores, cruise ships).
• To develop and maintain a set of merchandising guidelines to the highest possible standards across all distribution and in conjunction with the TR store design guidelines.
• Actively engage the La Mer Brand Visual Merchandising Team partners in New York to understand the goals and objectives of existing and future merchandising projects. Develop strategies to support these initiatives for in store execution.
• Work closely with the La Mer Brand Store Design Group to understand store planning, and provide insight to help build new stores based on a visual merchandising point of view
• Maintain consistently high visual standards throughout all environments through training, workshops and regular visits to all markets.
• Alignment between visual merchandising and NY TR global brand marketing to ensure assortment fits Globally, Regionally and in small, medium and large formats.
• Write, prototype & develop merchandising training modules. Initiate and develop tools to aid markets with keeping up to date with new collateral launches and new merchandising guidelines.
• To manage the existing LMS Visual Merchandising System including updates for new products, components, changes and lineup changes by region.
• To continue to design, develop and update with the Brand and Regions the LMS communication bands including any necessary copy changes and translations to relevant Markets and travel corridors.
• Partner with La Mer marketing to identify regional needs & feedback recommendations to New York to ensure that regional needs are realized for signage, production, displayer needs, visualization and bulletin information etc.
• To maintain and develop the I.W.D planogram software in collaboration with the New York office and Regional Teams.
• Continually seek to streamline the visual merchandising guidelines and IWD planograms for ongoing TR needs.
• To help develop, in conjunction with the Visual Merchandising and Store Design Group, all TR on counter merchandisers, communication and navigation.
• To ensure that all aspects of merchandising are consistent and representative of the La Mer Brand throughout all TR environments.
• Develop a team of regional Visual Merchandising Executives to enthuse, guide and train.
Qualifications:
• Ideal experiences include: 8+ years experience in a wide range of merchandising and open service processes (with budgetary and product parameters); experience in handling complex design projects from concept generation through implementation, preferably geared towards retail design.
• Bachelors degree required
• Effective multi-tasker who can manage projects from conception through production in a fast paced changing environment.
• Provide design inspiration and technical guidance to the teams by "getting into the field to show and do"-Ability to communicate effectively and work with multi-cultures. VM products need to appeal to multi-cultural traveling consumers. Ability to learn the TR business and how VM is a critical component.
• Must travel and work in store during installations-international travel required. Solid understanding of print techniques and can show a portfolio of highly polished production work.
• Other skills: Outstanding design vision/ sensibility, aesthetics and form, sketching; the ability to inspire and work with others; team player who lead