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Associate Design Director, Print, Digital and Video
Estee Lauder
New York, NY, United States
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Associate Design Director, Print, Digital and Video, Origins
POSITION OVERVIEW:
Responsible for the 360 creative execution of collection launch materials including advertising, direct mail, in-store collateral, co-op advertising, promotions, and digital for global programs and special projects. The individual will develop and distribute assets on a global basis and work closely with local markets to ensure that brand guidelines are adhered to.
Also partner with cross-functional digital team, conceptualize, produce and execute on-brand creative content for all digital/social platforms. Ability to produce quickly and prolifically, while reacting to trends and helping to continually evolve the brand’s platforms.
Primary Responsibilities:
• Partner with Executive Director to develop ideas and concepts (print, digital, video)
• Responsible for the execution of impactful design concepts for print and digital programs.
• Collaborate with Copywriters on project development.
• Drive global concepts from inception to execution.
• Present concept executions to VP/Creative. Assist in presenting to Marketing and Senior Management. Liaise with Marketing and Creative Operations during project development.
• Assist Executive Director in art directing photo shoots of approved visual concepts.
• Apply approved concept directions to the design of all program elements for global and local markets.
• Collaborate with VP/Creative Director, Visual Merchandising team and affiliate design teams to develop in-store merchandising elements for global markets.
• Direct and execute all phases of design, revisions, mechanical production and artwork release.
• Design Public Relations (PR) materials for and collaborate with PR event visual direction as needed.
• Participate in weekly Creative department status meetings and coordinate on a daily basis with other members of the Creative and Creative Operations teams as needed.
• Maintain strong working knowledge of Origins brand, its heritage, customers, products and retail environments.
• Proof reads and checks all print proofs for print collateral.
• Track and quality control projects from approved layout to release.
QUALIFICATIONS:
• 5+ years of related experience with strong print and digital design background including concept development and production.
• Bachelor’s Degree Preferred
• Strong ability to successfully communicate design direction and strategy to Marketing and Senior Management.
• Entrepreneurial spirit
• Must have strong interpersonal skills and is able to work with a range of disciplines (marketing, creative, productions, etc.)
• Superior knowledge on skills with Adobe Suits; knowledge of video a plus
• Exceptional understanding of graphic and functional aspects of web design and ability to execute
• Expert knowledge of typography, color, usability, layout, production, and other design principles
• Conceptual thinking and hands-on design skills
• Strong ability to prioritize tasks and work both independently and as part of a team
• Strong ability to organize and manage multiple projects and to meet deadlines (ability to multi-task)
• Minimal travel as needed for press approvals and retail site visits.