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Marketing Manager, eCommerce
Luxottica
New York, NY, United States
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Marketing Manager, eCommerce - Calendar
Position:Full-Time
Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 7,200 retail stores across the globe.
In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.
Supporting over 4,500 retail stores in North America, a career in our retail headquarters allows us to stay in touch with the end customer and use their ever-changing behaviors and preferences to shape our offerings of the best eyewear and services.
GENERAL FUNCTION
The Marketing Manager, eCommerce - Calendar is responsible for managing the online activities planning across multiple retail websites. These activities include brand campaigns, retail store events, eCommerce promotions, product launches and more. The Marketing Manager is also responsible to coordinate the different CRM activities involving online across several retail brands, working in coordination with the CRM shared services team and external vendors.
MAJOR DUTIES AND RESPONSIBILITIES
• Own overall online marketing calendar for optical business in alignment with eCommerce managers.
• Liaise with Marketing, Brand Team, Product Team, Retail, PR and Social Media for integrated marketing initiatives.
• Drives marketing communication strategy structure based on brand calendar alignment
• Kicks off project overview plan with cross-functional team.
• Ensure on time and qualitative execution of the marketing calendar partnering with the content team.
• Provide consistency (and diversification where needed) among the different brands’ calendars.
• Partner with CRM CoE to plan and deliver customer retention and loyalty strategies.
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
• Ensuring the database is segmented effectively for targeted marketing activities.
• Partner with CRM to monitor results of customer targeting activities.
BASIC QUALIFICATIONS
• Bachelor’s degree in Marketing or related field
• 5+ years of marketing experience
• Ability to develop and analyze financial/business data
• Strong interpersonal and communication skills
• Ability to work in matrix organizations
• A strong communicator that can effectively report on campaign performance and lessons learned from completed initiatives
• Detail oriented
• Proficient in MS Office tools such as Word, Excel, PowerPoint, etc.
PREFERRED QUALIFICATIONS
• Experience with eCommerce Marketing
• Experience in the optical industry
• Knowledge of Vision Insurance industry
Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please contact the Luxottica HR Solutions Group at 1-866-431-8484.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity or expression, citizenship, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.