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Director Retail Merchandising
Adidas Group
Shanghai, , China
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Director Retail Merchandising, SP BLR
Purpose & Overall Relevance for the Organization:
• Plan and deliver the most efficient and productive assortment for BLR stores of responsible category and represents a strong brand image and consistency of the range across the portfolio of stores
• Drive key Retail KPIs (Comp growth, ATV, UPT, Conversion and In season sell through, etc.) with the right Merchandise
• Play a critical role to drive brand direction, business growth in BLR stores
Key Responsibilities:
Planning
• Plan the OTB and Buy Plan for BLR Stores for responsible category
• Plan and work out BLR project
• Analyze daily and historical sell-through data and marketing products future plans to deliver the best assortment
• Set the KPIs for the whole Merchandising process and each team member
Management
• Coordinate with CtC, franchise to make assortment needs per season
• Consolidate these needs into an efficient buying plan
• Analyze daily sell-through and adjust assortments and deliveries to ST results
• Make sure our buy and merchandising schedule can well reflect the strategies of the company.
• Make sure the rationale of the assortment plan is well understood by all teams, especially for franchise, account sales, franchise operations team.
• Collect Feedback regularly from account sales and franchise ops and maintain a close contact with the market
• Monitor the sell through in-season and provide suggestion for in-season product management.
• Deliver reports to aChina, region and Global regularly or on request.
• Manage the daily operations of all the team members and follow up with them their progress on KPIs regularly
Knowledge, Skills and Abilities:
• Manage business (Process and Projects)
• Manage and develop people
• Provide a framework for performance
• Result orientation
• Influencing others
• Good analytical and problem solving skills
• Communication skills
• Decision Making
• Organization/ People management.
• Coaching skill
• Financial acumen
Requisite Education and Experience / Minimum Qualifications:
• Functional – Around 15 years of proven merchandising experience with at least 4 years at senior level with major apparel/fashion/footwear companies with big brands
• Exposure – Familiar with both Retail Business Module, prefer for both Retail and Franchise
• Industry – Ideally in apparel/fashion/footwear
• Relevant China market experience is must
• Bachelor's Degree in business related discipline is required
• Fluent in English and Mandarin (written and spoken).