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Email Marketing Analyst
GUESS
Los Angeles, CA, United States
Job Details - this job has expired, please see similar jobs below
Job Description
POSITION TITLE: Email Marketing Analyst
POSITION PURPOSE:
The Email Marketing Analyst is is focused primarily on creating successful email marketing campaigns with a focus on improving customer engagement and retention, and will continuously iterate and improve campaigns using data analysis and frequent A/B testing.
ESSENTIAL FUNCTIONS:
Deployments, day-to-day management of email campaigns including but not limited to editing messages, leading design and copy reviews, structuring AB tests, scheduling deliveries and reporting on email results.
Automations, identify and develop new email automations within Salesforce Marketing Cloud/Exact Target to increase customer engagement, website traffic and customer lifetime value.
Reporting/Analysis, track and analyze key performance metrics (like click-to-open & click conversion rate), how they impact overall success, and coach cross-functional "brand" teams for improved metric attainment
Workflow/Data Set-Up, understanding of how to use data points available to create audiences that fulfill campaign requirements and create exclusions when multiple audiences overlap.
List Health, monitor & maintain email deliverability best practices and file cleanup (unsubs, inactives, etc.)
Campaign QA, ensure accurate, timely and consistent delivery of email campaigns with thorough checks.
EDUCATION: Bachelor's Degree
YEARS OF EXPERIENCE: 2-4 Years