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Brand Manager
Coty
New York, NY, United States
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Brand Manager, CoverGirl US Shopper
Job Description (this is no ordinary job!)
If you're hungry to make a mark at Coty and on the beauty industry, join the #COVERGIRLMADE team! We need smart leaders who are passionate about this complex and dynamic category. With responsibility for the largest COVERGIRL market, the US Shopper Marketing Team develops and leads winning merchandising strategies that grow sales with our top retail partners across a portfolio of over 1,000 SKUs and more than 60,000 stores! This role will provide you with the responsibility of owning the brand’s first moment of truth (Shelf and Display), a deep understanding of customer & channel dynamics, regular visibility to COVERGIRL senior leadership, and the opportunity to lead a team, managing a direct report. With the intense and competitive pace of the beauty category, you can never truly predict what's ahead!
What you will OWN on one of the most iconic brands in beauty:
The Brand Manager, COVERGIRL US Shopper, is responsible for developing the In-Store marketing strategies and leading the executions in-store to deliver against annual targets. In this role he/she will work with customer teams to deliver best in class merchandising strategies that drive both base business and new product growth. He/she will lead a cross-functional team of trade marketing, finance, and wall/display logistics, as well as external agency partners, to drive thought leadership In-Store for the largest business in Coty’s Consumer Beauty Division. He/she should have a desire to grow both Marketing and Customer Relationship capabilities. This individual will be responsible for shaping the short term and long-term strategies for the COVERGIRL in-store environment!
PRIMARY RESPONSIBILITIES:
• Shopper Ownership: Understand the sales trends, customer trends, and all the elements affecting the business to drive efficient and effective allocation of resources within the In-Store pillar
• Shopper Innovation: Lead the future of in-store innovation by identifying key COVERGIRL opportunities, building internal capabilities to create an omni-channel experience, and creating new ways to come holistically to market
• Team Leadership: Work closely with Finance, Global Marketing, and Sales to develop Annual In-Store Plans, including share goals and strategies to achieve growth targets across retailers
◦ Lead cross-functional team including Sales, Finance, and Wall/Display Logistics & Supply to develop and execute strong in-store plans across permanent and temporary merchandising
◦ Partner with top retail partners to create disruptive innovation in-store to deliver short and long term business goals
◦ Collaborate with Global Marketing to influence and provide actionable fit-to-win In-Store feedback on upcoming initiatives/ new product launches
◦ Act as the Marketing Team’s primary liaison to top 4 customer shopper needs
◦ Attend weekly customer meetings to gain a deep understanding of their needs to enable problem solving to overcome key challenges by customer
• Shopper Execution Management: Lead creative execution for all US In-Store executions (Wall, Display, Promotions) including briefing and creative feedback with agencies/ vendor partners
◦ Manage the Shopper Marketing budget, identifying both risks and opportunities for management
• Managing Others: Responsible for managing and coaching a Shopper Marketing Coordinator as a direct report who will provide execution support for In-Store plan
Skills & Experience:
• Builds Diverse, Collaborative Networks:
COVERGIRL is a beauty brand built on relationships - with our multifunctional partners and with a myriad of external partners. Strong leadership and collaboration with cross-functional and customer teams is critical for alignment to strategies and executions. A successful Brand Manager will be able to Energize, Engage and Enable their cross-function team and sales partners to deliver In-Store plans with excellence.
◦ Leads – Team Development:We believe strongly in the development of others in order to be a highly effective and winning team. We are looking for a Brand Manager who has demonstrated skills in coaching, mentoring and development of others and is excited to continue this passion at Coty.
• Strategic & Innovative Thinking:This individual will need to evaluate the marketplace, create, and execute strategy to win with top customers. Based on the strategy and vision, he/she needs to seek out new ideas, taking inspiration from internal sources or external best-in-class In-Store executions, to continue to drive thought leadership In-Store.
• Marketing Mastery and Executional Excellence:This role will be responsible for designing robust In-Store (permanent and temporary merchandising) strategies and execution across all US retailers. We are looking for a Brand Manager who can provide accurate, well-organized recommendations in a timely manner, and be able to direct flawless execution.
• Embraces change:The ideal candidate will be able to stay focused on the key priorities and bring solutions to enable successful retailer partnership for all In-Store executions. Given the fast-paced nature of the work, excellent organizational skills and attention to detail are critical.
• Passion for Beauty (we talk about beauty all day, every day!)
• Exceptional project management, organizational and communication skills
• Communicates and works effectively with people at all levels both internally and externally
• Experience: 3-5 years of prior CPG or Beauty experience
Education: 4-year undergraduate Degree, or equivalent; MBA preferred
Special Skills Required:
• Strategic - Planning, administration, creativity, problem analysis
• Business - Work-flow structuring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
• Creativity and Innovation - Creativity, originality, intuition
• Leadership and Personal - Communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration
• Technical - PowerPoint, Excel, and Word