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Marketing Sr. Coordinator
Ermenegildo Zegna Group
Mexico, , Mexico
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Marketing & CRM Sr. Coordinator
Job responsibilities
Marketing and PR Strategy for Mexico Market
• Be part of the Annual Communication and Editorial strategy plan for Mexico.
• Track the Monitory Agency results by Monthly in order to share results with Stores.
• Weekly track on the Expense control template of the Marketing budget payments taking care of invoices, suppliers.
• Every Quarter, Inventory control of Samples and Gifts.
• Be the link between PR agency and Store teams for press special garments.
• Publications and editorial samples.
CRM
a) CRM strategy: planning and developing.
• Extract Monthly and Quarterly Annual CRM Reports for stores.
• CRM Business review: Support on providing analysis and support in marketing activities by using CRM Data base.
• Participation on Client events execution, reporting and ROI.
b) CRM System Management
• Usage of CRM systems and maintenance aligned with IT: tickets from stores.
• CRM Training for new In-store teams on the systems.
c) E-commerce and E-mailing campaigns
• Support HQ on e-newsletter Spanish translations and special publications on website.
• Support the e-mailing calendar strategy for the market.
• Develop local emailing needs.
Candidate's profile
• Analytical, planning and strong follow up capabilities
• Excellent execution and leadership skills
• Proficient oral and written English (mandatory)
• 5 years experience in similar position (Luxury Retail Industry)
• Degree in Marketing or Communications
• Strong experience on CRM; familiar with CRM theories, operations and best practices