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Marketing Specialist
Catherines
Columbus, OH, United States
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Marketing Specialist POS
General Description
Partners with the Catherines Marketing Manager to develop and implement all seasonal marketing campaigns for Point of Sale, Handouts and all other non-CRM jobs including packaging.
Performance Requirements
POS Specialist
• Project management of all Catherines campaigns to include creation of point of sale marketing briefs, product launches and handouts
• Project management for Catherines packaging creative
• Ensures accuracy of all information prior to the opening of a job
• Responsible for the creative brief development and kick-off
• Responsible for opening and updating all marketing jobs in Cascade including quotes and budget details
• Manage and communicates all subsequent changes throughout the season.
• Manage on-time check in of projects from creation, delivery to stores and results reporting
• Partners with Production to ensure on time, accurate POS budget estimates
• Regularly interacts with Store Operations, Brand Presentation, and cross functional partners as needed
• Back- up partner for Catherines Marketing Manager
Reporting and Analysis
• Responsible for working with cross functional partners to produce reporting for key projects
Meetings, Miscellaneous & Administrative
• Attend/ Lead Creative kickoff meetings as needed
• Attend weekly cross functional touch-base & Target downloads
• Attend weekly production meeting
• Attend weekly touch-base with Manager
• Program budget maintenance (Branding, Handouts, POS)
• Calendar updates & additions (for programs of responsibility)
• Proof creative at checkpoints for accuracy
• Misc. jobs and tasks as assigned
Requirements
• 3-5 years marketing experience with specific experience in project management, planning and execution with a retailer preferred. Experience with women’s specialty apparel preferred.
• Bachelor's Degree in Marketing or related field.
• Demonstrated ability to handle multiple projects simultaneously.
• Detail-oriented with strong organizational skills.
• Strong written and verbal communication skills.
• Strong mathematical, quantitative, written and verbal communication skills with a high aptitude for problem solving