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Marketing Manager, Social & Content
Le Tote
San Francisco, CA, United States
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We’re looking for a Content Strategy + Social Media wizard join the Marketing Team at Le Tote. This person should be a mix of art and science, understanding some of the technical side of SEO while managing the art of creating + organizing content, business priorities and reach & frequency between Le Tote’s paid, earned + owned channels. This innovative self-starter will help lead the growth and profitability of Le Tote through orchestrating our organic social media and overall content strategy by partnering interdepartmentally with Editorial writers, Creative Teams, Communication Strategy, CRM/Email, Media/Acquisition, and more
CONTENT
• Partner across multiple teams to lead the development of a centralized content strategy that ties together editorial calendars, social calendars, business priorities, product/feature launches, and more.
◦ Content Planning (blog, social, email, etc)
◦ Content Calendar Development
◦ Copy Development (oversight)
• Create and manage content ecosystem mapping + documentation based on aligned company annual messaging strategies.
• Strategy + Execution within content and channels. Once strategy locked, coordination of many cross functional channel owners for orchestration of content within specific channels
• Develop content distribution measurement platform + reporting, anchored in collective short term, long term performance KPIs as well brand metrics
• Conduit between Content Teams and Marketing Teams sitting within Marketing, bridging editorial with all member and non-member marketing + communication.
• Focus on partnership with Channel Owners to establish and define specific channel roles and guidelines for content and distribution.
SOCIAL
• Manage the executional social media offering and daily operations
• Drive social + content strategy, delivering best in class social media marketing to our members and guests.
• Build out and develop organic reach and frequency through new touch points and social channels
• Create and drive brand guidelines and standards per social channel
• Drive social media best practices and new to market social innovation through new platforms and media
• Orchestrate measurement and reporting infrastructure for social media initiatives
• Organize and nurture Le Tote community of active subsribers
• Manage influencer content, build out stylist influecner networks, organize and initiate UGC content creation.
SEO
• Partner with Product, Acquisition Marketing + Engineering to deliver SEO best practice strategies and constant recommendations.
• Manage external SEO agency relationship
• Lead Reputation Management practice to include:
◦ Monitoring: SERP labeling, SRP tracking, Google Alerts, Wikipedia page management
• Lead SEO practice at LT to include:
◦ Brand Discovery: Competitive Analysis, Archiving, Impact, Positive Web Association
◦ Content Development: On Page Audits, Third Party Content and more
◦ Community Outreach: Allie outreach and 3rd party relationship curation
• Bachelor’s Degree
• 3 to 5 years of professional experience in Social, Content Marketing and SEO in a leading strategist role (brand direct or agency role)
• Experience developing, managing, executing and measuring Content Marketing programs for medium-to-large brands (ecommerce/retail preferred)
• Understanding of SEO best practices to assist Digital Product + Engineering Teams with site and campaign optimization (SEO technical optimization)
• Experience with analytics:
◦ SEO reporting tools, Social reporting tools and site reporting tools (Google Analytics/Ominture)
• Previous experience with organic social media marketing and community management
• Analytical mind with ability to plan, measure and report on program successes through targeted KPI’s.
• Proven strategic thinker with excellent analytical capabilities
• Excellent written and oral communication skills and ability to collaborate and work well with others
• Strong project management skillset with experience managing workflow between different departments and channel owners
• Ability to thrive in a fast-paced, entrepreneurial, high-energy environment that requires ability to multi-task
• Self starter, not afraid to drive the business forward, asking for forgiveness vs permission
Le Tote’s mission is to make fashion accessible for everyone, every day. Our unique model gives customers access to an unlimited closet of clothing and accessories for a monthly membership fee. We feature hundreds of top brands including House of Harlow, Sam Edelman, Free People, Vince Camuto, Max Studio, Tahari and French Connection. Each shipment includes a personalized selection of three pieces of clothing and two accessories, curated using Le Tote’s proprietary fit algorithm and recommendation engine.
We’re using a highly analytical, data-driven approach to fundamentally transform the way women shop. To turn our dream into a reality, we’re looking for highly motivated and skilled people just like you!
Le Tote has customers in 48 states and the company has seen 400% growth year over year for the past 3 years. The Company has raised $50MM+ to date and is backed by top-tier venture capital firms including Andreessen Horowitz, Google Ventures, Y Combinator, Azure Capital and Sway Ventures