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Marketing Manager
Adidas Group
Mexico City, , Mexico
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Marketing Manager Retail Reebok
Key Accountabilities:
• Product Launch activities ( Point of sale, ATL & BTL)
• Budget elaboration and Management ( MWB )
• Align calendar (global & region guidelines) with the Mexican commercial opportunities
• Align Campaigns with Merchandising purchases on GTM meetings
• Negotiations and close work with Brand
• Post Campaigns Evaluations
• Support VM & Promotion Specialists with their needs
• Track VM & Promotion Specialists activities and progress
• Lead POP Up stores ( adidas own 21k, tune ups & Martahon)
• Lead Corporate sales