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Senior Director of Advertising
GUESS
Los Angeles, CA, United States
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Job Description
POSITION TITLE: Senior Director of Advertising & GUESS Foundation
POSITION PURPOSE:
Oversee the advertising and promotional campaigns for the department to function effectively .
ESSENTIAL FUNCTIONS:
Negotiate and Plan Media Schedule. Plan all corporate media. Negotiate prints advertising rate and positions. Negotiate Outdoor rates. Place all media to ensure premium positioning. Build relationships with media vehicles to ensure coverage of GUESS.
Oversee the advertising budget and all advertising expenditure. Process all invoices to ensure accuracy of all expenses. React to business climate with cost expenses or increases.
Manage Advertising staff. Oversee the responsibilities of the department including all aspects of Advertising.
Oversee e-Commerce Advertising. Monitor image usage online. Oversee all .com advertising placement or purchases. Monitor success/failure rate of internet advertising. Handle prospective online opportunities.
EDUCATION: Bachelor's Degree
YEARS OF EXPERIENCE: 8+ Years