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Marketing Specialist
Levi's
Frankfurt, , Germany
Job Details - this job has expired, please see similar jobs below
JOB DESCRIPTION
Marketing Specialist
Drive the execution and implementation of consumer facing marketing programs, including brand campaigns, social media campaign and posts, and support the execution at wholesale & retail, based on consumer insights and brand positioning that achieve the Business Plan and drive brand equity.
• Execute the Central Europe consumer marketing strategy, adapting and adding local requirements.
• Execute European social playbook in a locally relevant way, develop new social media executions
• Support the development and execution of the Levi’s® Music Project and all other engagement activities in the center of cultures (such as festivals, concerts as well as other fan events, FC St. Pauli-Partnership)
• Support execution of consumer and press events
• Support selected Channel Marketing and Brand Environment initiatives delivering campaign awareness and driving sell out.
• Identify locally relevant opportunities in line with global strategies.
• Support in the prioritization of market needs, defining the marketing calendar in line with brand and business objectives.
• Conduct reviews and ROI analysis on all projects.
Requirements & Qualifications
Education:
University Degree or equivalent, preferably in marketing or communications
Work Experience:Minimum of 2 years’ experience in a branded consumer environment. Demonstrated ability to “read” the marketplace and be culturally connected to the youth oriented consumer. Existing connection with key fashion, media and opinion leaders.
Functional Competencies:
• Consumer & Market Insight – Interprets multiple sources of consumer and marketplace insights to develop marketing programs that create desire and drive consumer demand for the brand.
• Brings Inspired Creative to Life –Drives the brand “look and feel” through the right channels. Is fluent in next generation consumer marketing approaches (e.g. digital /social media) to generate consumer interest.
• Innovation & Experimentation - Executes new, forward looking and efficient approaches. Exhibits a ‘test and roll” mindset for experimentation in order to build learning and apply what works to bigger future efforts.
• Strategic – looks beyond today, for long-term, sustained demand creation and energized brand equity differentiation.
• Marketing ROI – Adept at a full range of marketing measurements tools to focus spending allocation and evaluating success. Demonstrates that executed programs build brand equity.
LOCATION
Germany, Frankfurt - Office
FULL TIME/PART TIME
Full time