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Product Merchandising Manager
VFC
Stabio, , Switzerland
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Product Merchandising Manager The North Face
SUMMARY:
• Leads product process for the Lifestyle Category to create best-in-class product and manage the EU product line through its full life cycle
• Drive integrated, profitable consumer right apparel assortments into the market place.
PRIMARY ACCOUNTABILITIES:
• Category performance including responsibility for sales and margin targets, product execution, and evaluation and implementation of new opportunities
• Development of direct report (APM)
• Assortments that deliver category plans KPI’s
• Logical line plans and visual line plans. (Product, price, color)
• Segmentation plans within own area of business that deliver requisite differentiation from other channels, within tiers and for strategic accounts
KEY RESPONSIBILITIES:
Product Management
• Brief design, fabric and development on direction, line plan, product features and price positioning and ensure the timely execution of inline products.
• Partner with product development and design during fit and costing reviews to ensure the product achieves margin goals and remains commercially relevant
• Ownership for assigned category product line throughout the full product life cycle, including stages of pre-planning, business briefing, confirmation, presentation, pricing and profitability; final execution
• Manage SKU count and margins to agreed targets.
Merchandising led approach
• Create merchandising stories around color and materials to ensure commercial product flow
• Deliver channel segmentation and tiering
• Drive differentiation. Retail v Wholesale. For Strategic accounts based on feedback.
• Deliver product based on assortment plans and classification plans formats and targets.
• Deliver product with logical architecture. Product, price & color. Create separation without duplication.
• Deliver product based on lifecycle goals. Appropriate innovation & newness by season.
• Deliver H1 product based on assortment plan and line plan goals. Increased € mix via greater focus on opportunities.
• Deliver product to meet volume driver goals. Franchise key items. Classification attacks.
Marketplace
• Be the expert for own area of business
• Identify opportunities based on the customer needs and consumer profiles
• Know the competition (innovations, materials, features / benefits, pricing architecture, best sellers)
• Trends. Know where the market is heading next (reference brands, products, materials, features / benefits, price)
• Gather and filter seasonal market feedback and input to for the current or future seasons. Build consumer right assortments from this
Communication
• Drive cross-functional partnerships with forecasting, sales, retail and marketing during the Go-to-Market process
• Participate and present at IDR, sales, account and trade meetings.
• Partner across functions to create a strong ‘1 Team’ culture of support, visibility and sharing.
Reporting
• Use the merchandising led report suite to enable good decision making for own area of business
• Channel segmentation
• Tiering
• Differentiation
• Assortment plans
• Visual and line planning
• Productivity
• Lifecycle management
• H1 mix
• Newness
• Retail season to date and seasonal roll ups
• Volume drivers
• Seasonal briefing
SKILLS AND QUALIFICATIONS:
• University degree or equivalent
• At least 4 years’ experience in a lifestyle environment
• Product development experience
• Relevant system skills
• Passion
• ‘Can do’ attitude
• English speaker
• Detail oriented
• Good communicator
• Team oriented