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Senior Digital Executive, Shanghai
L'Oréal
Shanghai, , China
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Senior Digital Executive, Biotherm, LD, Shanghai
Job Description:
Develop and maintain the social media content for Weibo, Weixin and other potential platforms.
Create or coordination the asset including videos for various social platforms
Develop outreach programs to grow and engage a solid community of followers: identify, communicate with and leverage on relevant bloggers and influencers.
Serve as community manager: develop engaging content, moderate daily posts, develop and implement promotions.
Manage on-line Ads and social media activities: create campaigns / banners, review results and make / implement recommendations for modifications.
Work closely with other departments on social media programs including Marketing, Legal & Sales to ensure on-strategy messaging, consistency and compliance.
Manage Budget and KPI dashboards to measure success of campaigns & strategies; review results and make recommendations for modifications. Create competitive analysis for markets.
Explore new & emerging platforms for future consideration.
Monitor trends in social media channels; appropriately apply that knowledge to increase the effectiveness of social media efforts.
Develop & manage the consumer database
Applicant qualification:
Graduate from a reputable university
A true Social Guru, passionate about Social Networks both personally and professionally.
3 to 5 years’ experience in social media, digital marketing and community management.
Strong interest (and ideally experience) in wine, food & French culture
Proven ability to define and implement efficient Social Media strategies, with a track record of successful campaigns.
Expert knowledge of social media platform (Weibo, Weixin, etc) & digital marketing tool( SEM, SEO, etc) is a must.
Basic knowledge of E-commerce
Proficient in Word, Excel, PowerPoint, Photoshop.
Excellent written, verbal, presentation and organizational skills is a must.
A strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback.
Ability to work independently and utilize sound judgment.
Self-motivated and energetic with passion for success as well as strong analytical, interpersonal, creative and leadership skills.
Fluent oral and written English or French