This job has expired, please see additional jobs below
Social Media Specialist - Content Production
Saks Fifth Avenue
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Description
Social Media Specialist – Content Production
Location:
New York City
Reporting Relationships:
The Social Media Specialist reports directly to the Senior Manager of Social Media
Company Description
Hudson’s Bay Company is one of the fastest-growing department store retailers in the world. In North America, HBC’s leading banners include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH, Find @ Lord & Taylor, and Home Outfitters. In Europe, HBC’s banners include GALERIA Kaufhof (the largest department store group in Germany), Galeria INNO (Belgium’s only department store group), and Sportarena. At HBC we are a company of adventurers who explore uncharted territory, challenge convention, and work with imagination and fun.
Major Responsibilities
The Social Media Specialist – Content Production will be responsible for all aspects of social media content, from concept to execution, across Saks Fifth Avenue platforms (Facebook/Instagram, Snapchat, Twitter, etc.). This role reports to the Senior Manager of Social Media and is responsible for maintaining the social media voice and creative guidelines necessary for driving brand awareness across priority audiences.
Role responsibilities include:
1. Develop and oversee production of social media content, inclusive of concept and ideation, photoshoot production, in-house and event content capture, based on Saks marketing and vendor priorities
2. Lead social media team in concept and ideation, evolving content that is innovative and native to social media platforms
3. Work with social media team to understand content performance and metrics in order to optimize and evolve creative development
4. Understand creative nuances and best practices per social media platform in order to develop content that is authentic and drives performance
5. Partner with internal creative, digital and fashion office teams to develop cohesive campaign themes and brand messaging
6. Pitch ideas for innovative content opportunities that supports social and marketing objectives
7. Stays currentwith social platform developments and best practices in an effort to push innovative concepts and test/learn campaigns
Personal Characteristics
Seek a highly-creative individual with strong attention to detail and the ability to prioritize multiple projects while staying flexible to fast-paced, day-to-day requirements.
Qualifications
Professional Qualifications
• 3-4 years relevant experience in social media, advertising, publishing or marketing communications; social media strategy experience a plus
• Prior digital marketing experience (social, email, mobile, etc.)
• Prior experience with luxury fashion brand or retailer
• Bachelor's degree in creative, communications, marketing or related field
• Experience creating content for social media platforms in a professional setting (editorial, luxury retail, agency)
• A passion for and understanding of social media platforms, and the ability to explain what works/what doesn’t from a creative perspective
• Ability to provide creative direction and comfortable concepting ideas and managing production from start to finish
• Skilled in Adobe Photoshop and Illustrator Suite / design skills a plus
• Strong writing, editing and language skills / copy-writing background a plus
• An eye for photography principles for social/mobile-first content
• Strong interpersonal skills – able to provide direction and receive feedback
• Extremely process and results driven – s/he will define and communicate clear deadlines and aggressive schedules for production
• Proven ability to scrutinize large amounts of content, identify and fix issues
• Strategic thinker and self-starter, specifically in identifying innovative partnership opportunities with our social media platforms
• Ability to work individually on a project or in a team environment
Educational Credentials
Bachelor’s Degree is required.
Travel
N/A.