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Director, Retail Marketing
Clarks
Waltham, MA, United States
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The Director, Retail Marketing develops the necessary strategies and programs required to attract and engage consumers, reach/exceed financial goals and build the Clarks brand by driving traffic, revenue and maximizing efficiencies within the retail marketing group. They will plan, execute and evaluate the effectiveness of marketing programs to deliver revenue growth and exceptional consumer experience. This role is highly matrixed and requires the ability to work effectively across the marketing, creative, merchandising and retail operations departments. The successful individual will possess the following characteristics: clear and concise communication skills, strong attention-to-detail and ability to manage a project from inception to completion, and the ability to inspire and motivate others. Requires a high degree of cross-functional and global coordination across the business.
Core Accountabilities:
• Develop and activate retail and marketing strategy (work directly with VP)
• Develop and manage the monthly in-store communication package to support activation and sales opportunities
• Own and drive the trade planning calendar by partnering with retail marketing and functional input teams
• Develop and deliver direct retail marketing campaign programming, creative brief and communications on time and with excellence
• Collaborate with ecommerce/digital marketing to deliver cohesive and coordinated consumer communication and promotional strategies and tactics
• Develop, execute, optimize and evaluate mall/local/store marketing opportunities ensuring they fall within financial budgets
• Coordinate with retail marketing, operations and merchandising teams to deliver effective field communication and direction while seeking continuous improvement opportunities
• Provide direction and support for emerging Canadian and Latin Americas retail
Essential Knowledge:
• Bachelor's Degree in Marketing preferred
• Clearly defined retail marketing background and working knowledge of marketing creative process
• 7-10 years of progressive retail marketing experience is required
• Clearly demonstrated ability to organize and deliver time sensitive projects
• Comfort level with working independently and cooperatively lead a diverse group with a bias toward action
• Experience delivering effective and innovative retail marketing strategies across various medias
• Ability to manage multiple direct reports
• Proven budget development and management experience
• Proficient in Microsoft Office (Word/Excel/PowerPoint)
• Must be incredibly detail oriented
• Extensive experience running large dollar, digital and direct mail budgets
• Experience in managing multiple partners, service providers and agencies
• Full price/off price retail store experience
• Excellent verbal and written communication skills
• Global organization experience a plus
• Strong and effective creative project management and ability to lead and direct outside resources
• Ability to travel up to 25%, some evening and weekend work is required
Every 60 seconds, 105 pairs of Clarks shoes are sold globally. That makes us a £1.6 billion business and a truly worldwide brand. We now have some 15,000 employees across 75 different countries – everywhere from Europe to the Americas. Despite being the world’s biggest everyday footwear brand (by sales volume), we’re still owned by the Clarks family and based in Street, Somerset, UK– where the Clarks business began. Street is the nerve center of our business, driving growth and the whole Clarks success story. And right now, we’re busy writing the next chapter. With a constant search for new and better ways to work, innovation’s set to play a big part in our future.