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Digital Video Content Creator (Marketing)
Benefit Cosmetics
San Francisco, CA, United States
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Summary:
Benefit Cosmetics is looking for a talented visual storyteller with experience producing original, clever & entertaining video content. The digital video content creator will be responsible for conceptualizing and producing a range of branded entertainment & educational videos for the US digital, brand & retail marketing teams. He/she will lead the creation of video content for Benefit’s YouTube & Instagram accounts, with the goals of increased viewership, engagement & fan acquisition, as well as assist on larger-production campaign videos.
Essential Duties and Responsibilities
• Work closely under the direction of the Creative Manager to create video assets that embody beauty trends, brand DNA & visual aesthetic and social media best practices
• Participate in concepting original and topical beauty/lifestyle content
• Manage all aspects from pre- through post-production, including script writing, casting, shooting, editing, sound mixing, color correction, etc.
• Manages and directs all digital marketing video shoots inclusive of coordinating pre-production, planning, operating all video & audio equipment, lighting set-up, etc.
• Partner with Creative Manager to create consistent video programming calendar
• Possess the ability to think like a content editor—know what types of content will resonate with the Benefit audience - with an excellence in storytelling
• Act as the team’s YouTube specialist—moderating comments, maintaining playlists, reporting analytics & general platform maintenance
• Create digital video assets for retail partners in accordance to their specific needs & best practices
• Ensure quality, consistency and adherence to brand identity in all videos produced
• Regularly review the social & digital work of our competitors & industry leaders to constantly stay at the forefront of video trends
• Must be team-player and work cross-functional with internal & external partners to schedule shoots.
• Must be proactive in retrieving and following up on all assets necessary to get job done
• Manage time effectively across multiple jobs adhering to production schedules in a fast-paced environment
• All other duties as assigned
Qualifications:
• 2-5 years of experience producing & creating video content for digital platforms at a brand or digital agency
• Strong understanding of the internet and a passionate user of digital technologies who is curious about the evolution of branded video content
• Knowledge of social media & video best practices in this space
• Excellence in visual design, including typography & photography – animation skills are a plus
• Extremely proficient in video production & editing tools including Final Cut Pro or equivalent NLE, Adobe CS6 Production Suite (After Effects, Photoshop, Illustrator) & 3D Experience (Maya, Cinema 4D, 3DS Max).
• Ability to create compelling storyboards, video content plan/calendar
• Demonstrated ability to execute projects on time and to work collaboratively in a team environment
• Excellent attention to detail and quality
• STRONG online portfolio that includes examples of work
• Excellent project management and organization skills: self-directed and capable of working effectively in a fast-paced environment while juggling multiple projects and adhering to tight and demanding deadlines
• Welcomes constructive criticism with an open mind, always seeking to improve work
• Interest & knowledge of the beauty space a plus.